Mommy bloggers are the bomb!

Here I am with Busy MomOne of the things I learned at Bloggercon this year was the growing strength of a niche group of bloggers known as “mommy bloggers.” I don’t know the source of that title, but there are apparently quite a few of them writing about their adventures with their children.

This is a significant niche for several of reasons. One, Madison Avenue has always paid attention to moms. They are among the most attractive “targets” for advertising, because certain products have a strong appeal to moms and not necessarily everybody else. Moreover, moms tend to influence the family to a greater extent than dads, and that clout has value to advertisers (money). Two, people who read the stuff written by moms are — by proxy — also a “target” for certain advertisers, like, for example, Proctor & Gamble. Three, there is a kinship among mothers that is reserved strictly for them — a club, if you will — that has deep social significance.

The annual BlogHer conference of women bloggers gets underway at the end of this month in San Jose, and the mommy bloggers will be there in force. Last year, they rose to take the floor when someone suggested women bloggers could change the world if they’d only stop blogging about themselves. This offended the mommy bloggers, and one, Alice Bradley (aka finslippy) later wrote:

We readers and authors of parenting blogs are looking for a representation of authentic experience that we’re not getting elsewhere. We sure as hell aren’t getting it from the parenting magazines. If you want to find out how to make nutritious muffins that look like kitty cats, you can read those. But a parenting magazine will never help you feel less alone, less stupid, less ridiculous. This is the service I think parenting blogs provide-we share our lopsided, slightly hysterical, often exaggerated but more or less authentic experiences. If one blogger writes about, say, her bad behavior at the doctor’s office, then maybe at some point, some freaked-out new mother is going to read that and feel a little better-less stupid, less ridiculous-about her own breakdown at the pediatrician’s.
Powerful stuff, I think, and that backlash against the mainstream is the essence of most blogging, but with this group, trust me, Madison Avenue will pay attention. Mommy bloggers will have their own session at this year’s BlogHer event. Read this summary (MommyBlogging is a radical act) from the BlogHer website to get an idea of what’s going on.

In the news today is the Milwaukee Journal Sentinel’s purchase of a local parenting site, MilwaukeeMoms.com. This could be pretty significant, it seems to me, but according to PaidContent’s Rafat Ali, the paper plans to begin carrying content from its parenting magazine, Metroparent. That smacks of another tired attempt to build up the old instead of boosting the new. What about the mommy bloggers in Milwaukee? Why not support them by building a smart aggregator of the energy that’s already there? Let me repeat that smart aggregators are where local media companies should be looking for tomorrow, and this one makes so much sense that I’m surprised they aren’t already a local internet staple.

Are you listening, big media?

Comments

  1. They can’t listen. They are distracted by all my chins in that picture.

  2. And people wonder why I love the Nashville blogosphere. Don’t forget, Elizabeth, the photo also includes my chins too (and I’ve got more than you).

  3. Hi, Terry,

    I thought I’d add some understanding to the press release from Journal Sentinel about the purchase of MilwaukeeMoms.com.

    While it is true that MilwaukeeMoms.com will begin to include some content of MetroParent magazine, it is also true that the most popular area on the site over the last four years is the Discussion Groups area. It is not a blog format, but definitely hits the mark in providing a place for the funny and unfunny parts of parenting young children.

    The other successful aspect of MM.com that will not change is its interactive centralization of the deep resources available to parents and kids aged 6 and under.

    The strength of these two aspects, and its friendly presentation, distinguishes us from most other parenting sites. But, I could be biased.

    Best to you and Busy Mom,

    Meg McKenna
    Editor, MilwaukeeMoms.com

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