Media’s biggest blind spot

Romenesko grabs a gem from PR Week:

“Suddenly, there are about 10 million more media critics than there were 10 years ago,” says National Journal media critic William Powers. “I find that exciting. It’s funny, there are all these bloggers and all these people who are instant media critics, and yet there are a lot of traditional news outlets that still don’t have anyone doing media criticism. …I think the conventional wisdom in journalism is that media criticism is an inside-the-business topic and it’s really just going to be read by other journalists. And I don’t think that’s true anymore.”
How very true this is. Media people generally don’t realize how important media is in the lives of everyday people and that media is news. News people especially want to view themselves as detached observers, and the idea that they are an integral part of everyday life for people is a little too scary.

Media news is BIG news, although media reporters are few and far between.


  1. The phenomenon has a lot to do with the fact that there are so many of us now in middle age who’ve grown up in front of the tv. Unlike our dads, who were only able to yell at Walter Cronkite, many of us have blogs–and we’re using them to forward our observations–maybe *they* call it criticisms–about a thing that’s perhaps more ubiquitous in our lives than our parents or religion. Discussions about media indicate that we’re not just thinking about it, but we have something to say about it, and we want the powers that be to hear it.

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