Making our own media

Dave Silfry of Technorati has released the latest blog stats from the company, and the picture is the same as it’s always been.

This is why I encourage my clients to embrace the blogosphere with vigor, for regardless of the number of “splogs” that may be counted here or the number of blogs that die off after a few months, this trendline is unmistakable. Here’s the summary from Dave:
  • Technorati now tracks over 27.2 Million blogs
  • The blogosphere is doubling in size every 5 and a half months
  • It is now over 60 times bigger than it was 3 years ago
  • On average, a new weblog is created every second of every day
  • 13.7 million bloggers are still posting 3 months after their blogs are created
  • Spings (Spam Pings) can sometimes account for as much as 60% of the total daily pings Technorati receives
  • Sophisticated spam management tools eliminate the spings and find that about 9% of new blogs are spam or machine generated
  • Technorati tracks about 1.2 Million new blog posts each day, about 50,000 per hour
  • Over 81 Million posts with tags since January 2005, increasing by 400,000 per day
  • Blog Finder has over 850,000 blogs, and over 2,500 popular categories have attracted a critical mass of topical bloggers
With all these numbers, Dave cites the problem about which I’ve written frequently in my “Unbundled Media” scenario:
We track about 1.2 Million posts each day, which means that there are about 50,000 posts each hour. At that rate, it is literally impossible to read everything that is relevant to an issue or subject, and a new challenge has presented itself — how to make sense out of this monstrous conversation, and how to find the most interesting and authoritative information out there.
This is why I keep harping on the value of aggregators and why I see that as a business that local media companies need to develop. Others will, and absent local aggregators, the business possibilities will be turned over (again) to outsiders.

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