Look ma, we’ve discovered television!

You’ve got to love the arrogance of the print industry as it relates to television.

I was at an event recently where a print photojournalist-turned-video photojournalist was talking to people about his craft. “I’m not talking about the kind of video that you see on television news,” he told the crowd. “I’m talking about adding the elements of motion and sound to the story.”

Huh?

Did he invent that or just discover it? The NPPA might have a thoughts about the notion. Motion and sound, huh? I guess that’s a pretty novel concept when frozen images are your stock in trade.

Then there’s my fascination with the word “interstitial.” Here’s one of the web definitions:

This term means something in between and is a page that is inserted in the normal flow of content between a user and a site. An Interstitial Ad is an intrusive ad unit that is delivered without specifically being requested by a user.

Let me give the interpretation here: this is called a commercial.

You see, print folks are so accustomed to display ads that “surround” content that they’re now in love with ads that “interrupt” content. Hell, we’ve been doing that since way back.

What do you expect when the print guys see their model destroyed by disruptive innovations and are forced to “discover” this whole new world out there?
Sigh.

Comments

  1. Actually, I hope us newspaper folk don’t discover television and try to take it to the Web. Video on the Web — at least what works — doesn’t seem anything like the 6 p.m. newscast.

    And as to those ads, whoever invents the Tivo for the Web will be a disruptive player, indeed.

  2. As a longtime TV guy, I’m thinking about going into print. But not the kind of print you see in newspapers. I’m going to add the elements of language and style you don’t see in the daily papers.

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