Look at all the ways to use RSS

Steve Rubel has done my work for me (again). He’s out with a list of 35 ways you can use RSS, and I highly recommend all broadcasters take a look at how the technology is beginning to enable virtually any information source to connect directly with interested (the operative word) users.

Either get into the feed aggregation business or risk furthering the distance between you and the people formerly known as your audience.


  1. i’ll add something to your point; mainstream editorial departments and/or newsrooms need to make tracking issues, people, concepts, etc. by rss as well a part of their internal processes.

    if they don’t move from a position of passive coverage to a position of active participation, well, no technology is going to help them move into this 2.0 world. they’ll always be one-step behind the edge…

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