Local Television’s Perfect Storm

Here is the latest in the ongoing series of essays, TV News in a Postmodern World. This one is called “Local Television’s Perfect Storm” and examines the confluence of events and innovations that are leading to what many believe will be a major collapse of the local broadcast hegemony by the end of the decade.

This is largely due to the disruptive innovations in media — what we at AR&D call “Media 2.0” — that are relentlessly marching forward and into which we’ve barely dipped out toes. The essay compares a future broadcast signal to a single pixel on a digital page, one in which eyeballs and revenue follow groupings of pixels rather than single dots of color.

This essay may seem a downer to some, but the clearer we all see what’s happening, the easier it will be for us to embrace the incredible opportunities that Media 2.0 has to offer.

Local Television’s Perfect Storm

Comments

  1. DISCLOSURE: i am a consultant with ar&d.”

    and a damn interesting writer too!

    thanks

  2. as usual, a VERY interesting read.

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