Local online ad spending mushrooming

Local online ad spending mushrooming
Borrell Associates projects local online ad revenues will crack the $2 billion mark this year, growing at a rate of 26.3%. Two-thirds of the cities in the U.S. (nearly 400) now generate over $1 million in annual local online revenue. The biggest spenders locally are in the computer sales & services, banking, hospitals and automotive categories. Download the overview (right click, “Save Target As”) and ask yourself how much of that revenue your station is getting.

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