Learning to interact in a 2.0 world

This is Jeff Jarvis at his best: The ethic of interactivity:

Q: Should there be an expectation of civility in interactivity?

A: As much as there is in life.

We see two mistakes in the discussion surrounding the Post blog:

First, too many people judge interactivity by the worst of it, which is rather like refusing to visit New York because you hear there are a few assholes there. This, I think, comes mostly from people who wish they could dismiss interactivity, and the internet and blogs with it. Sorry, but interactivity — and New York — are here to stay.

The second mistake some people make is assuming that the rest of us can’t figure out who the assholes are. With that comes the presumption that we need to be protected from the bozos, that that is media’s (and, in other contexts, government’s) job. People sometimes ask me why I don’t kill stupid comments from various bozos. I reply that I figure most people know they’re bozos and judge them accordingly.

Go read the whole thing. It’s an excellent primer for media people struggling with the concepts of Media 2.0, and I think every news director, general manager and media attorney should copy it and post it over their desk.

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