Kudos to ABC

While the game didn’t live up to the hype, I thought the broadcast itself surpassed any previous Superbowl. The halftime show was super, and I even think ABC’s promotion department wins the prize for the best ad. The “Addicted to Lost” spot was brilliant in both conception and execution.

UPDATE: Here’s a link to the 3‑minute version of “Addicted to Lost.” Very cool.


  1. Agreed,the game didn’t live up to the hype but I have to disagree with you the execution. ABC needs to learn that it’s a football game NOT a demonstration in how cool their graphics department is. The graphics were too loud. They should take a lesson from ESPN and tone it down a bit.

    The NFL also needs to learn that this is a game not a rock concert. If I wanted to see the Stones I would have caught a show. And by the way, the Rolling Stones are one of the greatest rock bands of all time…can they please play something else besides “Start me up?”

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