Kodak escapes dinosaurdom with announcement

Kodak escapes dinosaurdom with announcement
Since Kodak was an example I used in one of my essays (Technology is Not the Enemy), it’s important I update that with this week’s announcement from the film giant. Reuters reports that Kodak will stop selling traditional cameras in the U.S. Canada, and Western Europe.

With sales of digital cameras poised to overtake film cameras for the first time this year, Kodak is redefining itself in an effort to keep pace.

But the No. 1 maker of photographic film will continue to sell one-time use cameras in the West and expand its sales of these and other film-based cameras — and film — in emerging markets where demand is on the rise.

The move comes amid Kodak’s controversial plan to focus on high-growth digital products, such as medical imaging systems and production printing, and reduce dependence on its declining film business. Late in 2003, Kodak said it would stop making slide projectors, but still manufactures color slide films.

I salute Kodak for this brave, albeit late, business move, and the message to other companies — and there are many — is very clear: redefine yourself for the Postmodern era, or you may not have time to sidestep dinosaurdom as Kodak has.

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