Internet is “go-to medium” for sports fans

Internet is “go-to medium” for sports fans
Whether Major League Baseball and other professional sports leagues will find gold in offering video streams via their Websites is unclear, but one thing is certain: sports fans love their Internet. According to data from comScore Media Metrix, about 51 million U.S. Internet users visit a sports-related site each month. While most of those users browse general-interest sports sites, such as ESPN.com and Yahoo Sports, an increasing number are heading straight to the source of their favorite sport. “Sports fit with the Web because it’s an on-demand medium,” MLB.com president Bob Bowman told the E‑Commerce Times. News organizations fear professional sports will limit their access to highlights, because they can make money by presenting them on their own Web properties.

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