I won’t go back

When will Web publishers take charge of the advertising that’s on THEIR sites? I’ve been harping about this forever, but the desperate lust for money continues to override common sense.

I just visited a news Website in Louisville to read an article about ratings and was greeted by an auto dealer’s ad with the sound effect of a cash register’s “ka-CHING!” Online advertising that uses audio to get attention is the latest in the history of publishers shooting themselves in the foot over revenue. This obnoxious effect has no respect whatsoever for the user, and considering that 62 percent of people who regularly visit news Websites do so at work (Magid, July 04), the idea goes beyond embarrassment.

Publishers, you have a choice. Insult your users at your own peril.

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