I predicted this (along with others)

The Weather Channel is now offering local RSS feeds for weather. The service appears to be glitchy, however, because I can’t get it to work for Nashville. Nevertheless, it’s an example of what I said below — that unless local media companies embrace Media 2.0 concepts, outside agencies will move in and do it for them.

My client in Nashville (WKRN-TV) has been running an RSS-delivered weather blog for the past year, and it consistently delivers quality posts and forecasts via RSS throughout the day.

Unbundle your media, folks. It’s counterintuitive, but there’s gold in them thar hills.

(thanks, Steve)

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