How Brands Can Behave as People (And Why They Should)

Here’s the latest in my ongoing series of essays, Local Media in a Postmodern World:

How Brands Can Behave as People (And Why They Should)

This is one of the most important essays in the series, for it reveals a strategic and tactical shift in the way we behave online. Remember that no one is practicing this fully at this time, but I strongly believe this will become best practices for all companies in the not-too-distant future. Media companies, especially, should be practicing this already.

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