Heed the warning

Steve Outing’s at his usual best with this post about difficult times for the newspaper classifieds industry. Steve quotes an email to subscribers from Peter Zollman, publisher of Classified Intelligence Report, from the recent Southern Classified Advertising Managers Association meeting. The gist? The managers were told “to reinvent their businesses — now — or see them forever disappear.”

There are a couple of chilling quotes from speakers, what Steve calls “harsh words for harsh times in the newspaper classifieds business.”

Time is our enemy, folks, and I’m talking to my broadcasting friends and colleagues. We have none of it to waste, for our day is coming all too quickly.

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