Gore’s challenge? Reaching the young.

Gore’s challenge? Reaching the young.
Young people have information needs, just as older people do, but the inability of news organizations to connect with those needs is a growing concern in an ever-fragmenting market. Al Gore says he’s going to try, but exactly how remains to be seen. An article in AdAge notes that he’ll have to find unique personalities and quotes Aaron Cohen, executive vice president and director of broadcast at Horizon Media. “The question is whether TV is the way young people will get their news or whether it will come to them over the Internet, on some form of PDA with just headlines, scores, stock market and breaking news. If you want to talk to young people, that’s where you go. They haven’t grown up to be news viewers yet.” In order to attract the right kind of audience, Mr. Cohen said Gore’s new network would “have to have some truly unique personalities, a unique skew on the news, lifestyle stuff.”

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