Google’s local news play is a warning to all

I’m getting ready for a series of meetings, but I wanted to make a brief comment about news today that Google has launched a new “local news” application for its Google News page. This is pretty huge, folks, and it spotlights the need for everybody in the local news business to adopt best practices when it comes to unbundled distribution. Your content won’t show up in Google’s local news application (initiated by simply entering a zip code) unless it is available in unbundled form.

Let’s repeat an old theme. Your portal website doesn’t matter anymore, because people are hanging out where they want to hang out and expecting us to bring our products and services to them.

Trackbacks

  1. […]  From the PoMo Blog. Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages. […]

  2. […] That’s just the first story in the list. Pretty useful, huh? “This is pretty huge, folks, and it spotlights the need for everybody in the local news business to adopt best practices when it comes to unbundled distribution,” writes Terry Heaton. True enough, as Google News ranked #9 in Nielsen-Netratings for December — higher than USAToday.com and WashingtonPost.com. […]

  3. BEN JOSEPH says:

    […] “Your portal website doesn’t matter anymore, because people are hanging out where they want to hang out and expecting us to bring our products and services to them.” ‑Terry Heaton […]

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