Google self-service

I know this isn’t really new, but it’s the kind of local media killer that keeps me up at night. Follow the money, folks.

Speaking of local search, have you noticed the Yellow Pages ad campaign? “We wrote the book on local search” is a clever tag line, and one that follows basic Reis & Trout marketing. It will be interesting to see how it plays out, because while they may have written the book, Google owns online. The difference is that the Yellow Pages folks have feet-on-the-street.

Stay tuned.


  1. i heard parry sook (nexstar) said the same thing about feet-on-the-street.

    last i looked nexstar was about $6 a share. goog about $450.

    in regards to the yellow pages- check out what the market is saying about their feet-on-the-street: idearc (IAR) and rh donnelly (RHD) have been given the boot.

  2. As usual, you’re spot on.

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