Google lifts only Google

Here is the latest in my ongoing series of essays about local media in our postmodern world. I think this is one of the most important I’ve written, because it argues that the real media disruption these days isn’t media at all, but advertising. I also argue that Google — and perhaps all search — should be left out of Web ad statistics, because they skew the overall ad picture.

Google Lifts Only Google

Enjoy.

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  1. […] Check it out! While looking through the blogosphere we stumbled on an interesting post today.Here’s a quick excerpt… media disruption these days isn’t media at all, but advertising. I also argue that Google — and perhaps all search — should be left out of Web ad statistics, because they skew the overall ad picture. Google Lifts Only Google. Enjoy. […]

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