Gannett’s new news initiative

Gannett’s new news initiative
The nation’s largest newspaper chain, Gannett, is launching a company-wide effort to place more emphasis in their news coverage on how the issues impact real people. In an Editor & Publisher article on the initiative, associate editor, Lucia Moses writes, “For (it) to have a shot at working, newsrooms will have to change some long-standing habits in the way they approach news coverage.” “Real Life” grew out of internal research that showed papers had to do better in satisfying interest in local news and connecting with young readers,” Gannett Senior Vice President Phil Currie wrote in an e‑mail to Editor & Publisher. “Part of the disconnect is not recognizing those things in life that are so important to readers. So the approach we are advocating is wider coverage of the moments of life that mean more to the readers,” he wrote. TV News has been trying to do this for years but stations always seem to fall back into the ruts of what’s important and why. Gannett views this initiative as critical to their future wellbeing, and I concur.

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