Gannett makes a smart move

According to Lost Remote, Gannett is purchasing PointRoll for $100 million, and I think this is a big deal. PointRoll is one of — if not THE — top creators of high-end Flash ads for Websites. In purchasing the company, Gannett is able to overcome, for their clients, the biggest block to an explosion of local online advertising — the inability to produce quality ads for local advertisers. Gannett’s newspapers and TV stations will now have a significant competitive advantage in the ability to garner local ad sales. Smart.

When the boom in local online advertising comes — and come it will — it’ll blow the socks off what currently exists. I’ve been saying for a long time that local media companies need to be able to do this in order to encourage sales, and my hat’s off to Gannett.

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