The folks at Gallup today released their annual survey about trust in the press, and it’s bad news. Six of ten Americans now say they have little or no trust in the news media. Here’s the chart published along with the release:
While this may be depressing, it pales in comparison to the chart I’ve been creating ever since Gallup switched to annual data in 2001. Prior to that date, they only asked the question every three years. I think the story is more precisely told by looking at the data in 3-year increments going back to 1973:
Either way, this is an incredibly dangerous sign for the press, the elements of which are fighting for their own survival. Here’s the way Gallup summarizes the problem:
On a broad level, Americans’ high level of distrust in the media poses a challenge to democracy and to creating a fully engaged citizenry. Media sources must clearly do more to earn the trust of Americans, the majority of whom see the media as biased one way or the other. At the same time, there is an opportunity for others outside the “mass media” to serve as information sources that Americans do trust.
The bottom line is this (and it’s been this way for many years): When your newsroom employees hit the door to do their jobs, they do so without the public trust. The only way we’re going to get any of that back is to be trustworthy.