FTC proposal pathetic and juvenile

If you’ve read the entry below this one, then you understand that the disruptive nature of the Web is its 2‑way connectivity. It’s the secret sauce of revenue generation, and now the government wants to muck it all up in the name of “consumer protection” and privacy.

Bull. Crap.

The FTC issued their proposals yesterday, which include the “Do Not Follow” concept that I’ve written about before (here, here). This is so absurd that I can’t believe adults would actually contemplate such a move. Really.

The logic is anti-intellectual and ignorant. It’s all fear-based and driven by political aspirations. To compare online tracking with telemarketers calling during supper is nonsensical. That online tracking is done without users aware is the nature of the beast. It is anonymous. It IS the Web, for the Web is a constant, 2‑way connection. If you don’t want to be tracked, then don’t visit the sites that allow tracking, because you’re insulting the very essence of the Web. So we’re supposed to allow temporaries cookies but not permanent cookies? Why?

You want to know why a sign doesn’t pop up and ask if you’d like to be tracked? Because everybody would say “no” simply because they could. Why? Because they’ve been taught to be afraid of that through a well-executed publicity campaign that equates online tracking with being followed around a mall by a ninja keeping track of your every move. Puh-leeze!

I’ll admit that a handful of scurrilous assholes can do things with cookies that are untoward, but stopping them with a Do Not Follow procedure is like killing an ant with an atom bomb. Can we please have a little education here?

The real problem is that everybody wants this 2‑way connection, because it provides advantages and empowers consumers. But they want only half the connection, that which serves them as individuals, and that’s simply not the way the world works.

Again, do not call, do not visit. Sites that are a part of behavioral tracking should — the moment any cookie-killing mechanism rears its ugly head — simply boot the user from their site. We don’t want you, because you’re ignorant, a puppet whose strings have been pulled by lies.

And don’t even get me started about spam, junk mail, banks selling my personal data, auto dealers doing the same thing, or a host of other inconveniences of living in a country that birthed the concept of “marketing.” Why the Web? Why now? Because its convenient politically and easy to slip by the truth while pitching nonsense for political gain.

It’s not law. It never will be law. Congress will never approve anything so idiotic.

No, wait…

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