Following the BIG Trends

Here is the latest in my ongoing series of essays, Local Media in a Postmodern World.

Following the BIG Trends

This is the final essay I will publish as an employee of AR&D. It’s my look ahead to 2013, and I’ll leave the teaser at that. I have thoroughly loved my time with Jerry, Jim, Fred, Mary, Jina and the rest of the team at AR&D. We part as friends, and I have only the best of thoughts of them, the work they do, and the way I have been treated over the past six years. AR&D will always have my unqualified recommendation. My departure is a good thing for all of us.

I’m off to build my own company, Reinvent21, that specializes in business reinvention strategies and tactics. I’ll work with some media companies, but my message extends across the entire scope of those who do business via the Web. It’s a tricky proposition to reinvent, but it’s quite necessary as we face a future filled with unknowns due to the disruptive nature of Jay Rosen’s “Great Horizontal.” Every hierarchical institution will be disrupted, and you’ll find me wherever I can help people through that difficult process. Postmodernism isn’t some lofty theory conjured up by the minds of academics with nothing better to do; it’s a very real change in our culture, and it does and will continue to impact every one of us. My concern, of course, is that few people talk about it – the cultural change – so we’re not really prepared for what’s to come.

May God bless and keep each and every one of you. I’ll see you on the other side in just a couple of weeks.


  1. Kevin Selle says

    You once told me that losing my job would be the best thing that could happen. Great things await at Reinvent21. Best of luck!


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