Don't think web advertising will overtake TV?

Think again.

The U.K. next year will become the first major economy in which the Internet overtakes television as the No. 1 advertising medium, according to a new forecast from WPP’s GroupM unit. The new prediction follows a report released last month by GroupM, the world’s largest buyer of media, which estimated that the Internet would become the dominant ad medium in Sweden during 2008, and that the U.K and Denmark were “likely to be the next in line.” GroupM now forecasts that the U.K. will likely pass that mark by the end of 2008 when the Internet will account for 24.8% of British ad spending, just behind a projected 26.0% hare for television.

By now, we hope that every media company in the U.S. is paying attention.

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  1. […] Don’t think web advertising will overtake TV? Related to the above: Terry Heaton points to predictions that the web will claim a bigger percentage of British advertising than TV will in the near future. […]

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