Doc Searls on supply and demand

The inimitable Doc chimes in on the online law of supply and demand, and offers some great advice to Web publishers and entrepreneurs searching for workable business models:

Face the fact that the Net isn’t yet another medium for pumping “content” from a few producers to countless consumers. Instead, it’s an environment — a very real marketplace — where the demand side has the power to supply. The consumers of yesterday are now full-power customers, plus something much more important: they are *participants*. They participate in the form of product advice, personal involvement, and by creating new inventions and businesses of their own. You either embrace that participation, or risk being shoved aside by it.
Nobody can say it like Doc.

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