Convention versus the Internet

Here is the latest essay in my series, TV News in a Postmodern World. This one, Convention versus the Internet, examines the difficulty in trying to understand the nature of Internet communications from a conventional perspective. I use the square peg/round hole metaphor, because it’s appropriate. Those who approach the Internet as merely an extension of their “real world” business are destined to failure, because it’s a completely different world.

Although I’ve said this many times and in many ways, it remains at the heart of the resistance I encounter in my dealings with broadcasters. I genuinely fear for those who don’t get it. We simply cannot move forward if we insist on clinging to that which has always been.

I often feel like a square peg in a round hole when writing about this stuff. The feedback from readers keeps me going, though, so I know I’m not alone in this particular hole.

Thank you all for that.

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