“Continuous News” in action

If you want to know what I mean by a local media company doing “continuous news” (see: News is a Process, Not a Finished Product), give a lookie‐loo to the KTBS‐TV website. It helps that a hurricane is bearing down on the coast, but the formula works with or without breaking news.

From a statistics perspective, the can site is measured in terms of simultaneous active sessions (think “ratings”) with ads sold by daypart. I predict you’ll see this in many other places as the months and years go by. The RSS feed is also quite useful and, therefore, valuable.

KTBS is a client of mine, so naturally, I’m proud of them.


  1. http://Drew says


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