Comments for Terry Heaton's PoMo Blog

Comment on How Brands Can Behave as People (And Why They Should) by Quick Takes: 3/18/13 | Chris Thilk

Quick Takes: 3/18/13 | Chris Thilk — Mon, 18 Mar 2013 22:19:16 +0000

[…] Heaton wins at internet for March with this quote: “Not only is this (brands behaving on social networks in the same way individuals do) […]

Comment on How Brands Can Behave as People (And Why They Should) by How Your Brand Should Behave | Kate Dommel | Small Business Branding

How Your Brand Should Behave | Kate Dommel | Small Business Branding — Fri, 08 Mar 2013 16:48:02 +0000

[…] Terry lays out five concepts that should govern brands. Click here to read them in more […]

Comment on Transparent Terry by How Your Brand Should Behave | Kate Dommel | Small Business Branding

How Your Brand Should Behave | Kate Dommel | Small Business Branding — Fri, 08 Mar 2013 16:44:49 +0000

[…] read a great article today on The Pomo Blog by Terry Heaton on how to brand your business for success. Terry is very knowledgeable and lays out his analysis […]

Comment on The studios will lose the “war” with Netflix by Brian Agosta » Terry Heaton’s PoMo Blog » Blog Archive » The studios will lose the “war” with Netflix

Fri, 08 Mar 2013 01:17:02 +0000

[…] Terry Heaton’s PoMo Blog » Blog Archive » The studios will lose the “war” with Netflix […]

Comment on The studios will lose the “war” with Netflix by Brian Agosta » Terry Heaton’s PoMo Blog » Blog Archive » The studios will lose the “war” with Netflix

Fri, 08 Mar 2013 00:28:36 +0000

[...] Terry Heaton’s PoMo Blog » Blog Archive » The studios will lose the “war” with Netflix Interesting to read someone’s “knowing wink”. Confidence in predicting the future always makes me a little uneasy. [...]

Comment on How Brands Can Behave as People (And Why They Should) by How Brands Can Behave as People (And Why They Should) - Terry Heaton's PoMo Blog

How Brands Can Behave as People (And Why They Should) - Terry Heaton's PoMo Blog — Thu, 07 Mar 2013 14:42:43 +0000

[…] How Brands Can Behave as People (And Why They Should) […]

Comment on The Unbroken Web, revisited by The Artist's Lament - Terry Heaton's PoMo Blog

The Artist's Lament - Terry Heaton's PoMo Blog — Mon, 04 Mar 2013 18:52:26 +0000

[…] but only some are artists, or Allen’s “dreamers.” These are people who touch Richard Adams’ Unbroken Web of creativity that is available — for free — to anyone and everyone. Consequently, creativity […]

Comment on Borrell: BIG spike in promotions spending by Ron Stitt

Ron Stitt — Tue, 26 Feb 2013 18:55:43 +0000

Terry, am I overlooking them, or are there no social sharing buttons on your blog?

Comment on Advertising Disrupted by Dave Martin

Dave Martin — Sun, 24 Feb 2013 00:26:04 +0000

Kudos, Terry. Good post. Allow me to suggest that while Trout & Ries were certainly influential they were not the first to write about nor popularize what is the essence of their positioning concept. The brilliant ad man Rosser Reeves was first to proffer such a theory which he called "unique selling proposition" (USP). Moreover, Reeves made a proper case for his theories writing Reality In Advertising, an epic work in American advertising published in 1961. In my opinion, Trout & Ries did a great job repackaging the Reeves' theory and scored a home run in creating the "positioning" label to describe their version of the practices. Thanks for your always thought provoking writing.

Comment on The terrified world view of Andrew Keen by “The terrified world view of Andrew Keen” door Terry Heaton. « De Digitale Samenleving 2013

Mon, 18 Feb 2013 21:07:19 +0000

[…] “The terrified world view of Andrew Keen” door Terry Heaton. […]