Columbus media group trips over itself

The Dispatch Broadcast Group, a division of Dispatch Printing, which operates, among other things, the Columbus Dispatch, apparently had their attorneys tell YouTube to pull the video of Ted Williams, the homeless announcer. This happened this afternoon, after 12 million people had viewed the video (when I first saw it Tuesday, I was viewer #32,681). This is among the dumbest moves I’ve ever heard of by a legacy media company. Oh, they have the right to do it, but it’s just so foolish, because it assumes that people will come to their site to watch the video. They won’t. Not under any circumstances. Besides, if they did, they would be out of town viewers, nothing local advertisers would care about. Moreover, even if they did, the bandwidth would choke them.

what you see when you click on the link

The audience of YouTube is varied and loyal. Much better to have a YouTube channel and put your videos there – yes, for free (that’ll change) – than to play this idiotic game with people. It breaks every link that’s been passed around and pisses everybody off. Nice.

Comments

  1. merrycricket says:

    Are you ready for this? I just watched a commercial for the Dispatch congratulating themselves for their involvement in Ted’s turn around. This is beyond arrogant!

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