Close doesn’t count in database advertising

I’m constantly preaching the value of targeted advertising, and here’s a humorous exactly from today’s Web surfing. The image below is from YouTube, owned by Google. A little over a week ago, I did a Google search for “tall nightstands,” because I was in the process of a bedroom remodel. I found what I needed at Amazon, and they’re sitting in the bedroom today.

So YouTube/Google served me an ad today for tall nightstands, which is targeted specifically to that search. It’s very sophisticated, except for one thing: I don’t need them anymore.

So nice try, Googs, ol’ buddy, but close doesn’t count. Of course, I suppose it’s just a matter of time before they get this one right, too. It is, after all, a simple matter of connecting shopping behavior with actual purposes.

The ad I was served this morning via YouTube.

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