Channel surfing with Katrina

Working out technical bugs aside, the real conundrum for the cable nets today has to be knowledge that going to a commercial break means losing viewers. I’d love to see the meters on this one, because it’s a great illustration of the problem of old media in a new media world. Jeff Jarvis says the turning point in mass media came with the invention of the remote control, and that’s evident here.

What’s needed is on-going sponsorships — or sponsorship of “this hour” of coverage — where advertiser branding can be worked into the programming.

But that would mean something other than the the faithful, old 30-second commercial. Who knew?

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