The future of journalism is independent contractors

Dad's new master bedroom

Dad’s new master bedroom

I recently finished a small remodeling project at my house, and I learned something that validates a suspicion I have about the future of work and specifically those who work in journalism.

I turned a bedroom/bathroom combination into a second master bedroom, because my 90-year old father-in-law is coming to live with us. I wanted to give the old guy some privacy, and putting the bathroom “inside” his space did the trick. The guys who built it were independent contractors who were paid by the contractor I hired. Sears delivered dad’s new mattress and box spring, and the deliverymen, while wearing Sears shirts, were independent contractors paid by Sears. Empire Carpets came out and installed hardwood flooring. The two guys who did the work were independent contractors paid by Empire to install carpets, tile and hardwoods.

I spoke with each of these people about working as independent contractors instead of employees, and while they all bemoaned the lack of benefits, they all said that working for themselves had some advantages, especially when it came to taxes.

Clearly the business world is moving in the direction of independent contractors, and I’ve been writing for ten years that this will one day be the model for media companies. In the beginning, it will likely come about as a cost savings, but in the end, I think it’ll also be a part of acknowledging the growth of what J. D. Lasica first termed the “personal media revolution” in his 2005 book “Darknet, Hollywood’s War Against the Digital Generation.”

Right now, in every community in the U.S., there are people practicing a form of journalism who aren’t employed by traditional journalism companies. Athletes, actors, retired journalists and TV people, elected officials, municipalities, police and fire departments, writers, moms, dads, students and many others are self-publishing content worthy of consideration as “news,” and tomorrow’s news organization will aggregate all of it. And if news becomes a matter of aggregating, then it makes sense for those who are currently “employed” to work for themselves and the highest bidder. This could upend the entire local media farm system, which finds young people just passing through small markets on their way to jobs in bigger markets. Smaller markets will be home to those who wish to live there, and I feel that would be quite a good thing for journalism.

Forbes is already practicing a form of this, as is the Huffington Post. Don’t be surprised when local media companies begin to move in this direction.

Deconstructing the path to truth

Here is the latest in my ongoing series of essays, “Local Media in a Postmodern World.”

Deconstructing the path to truth

We’re hearing lots today about the laziness and weakness of what Jay Rosen calls “he said/she said” journalism, where writers find what feels like a sterile form of “balance” in the issues of the day by including both “sides” of any particular matter. This formula is fine until we discover that there isn’t another “side,” or that this other view is actually one that’s based on falsehood or worse, manipulation. “He said/she said” has worn out its welcome in many places, where the experiment now is to find a sense of fairness amidst the often manipulative efforts of those who have a selfish interest, and use the rules of “balance” to interject their thinking into complex issues.

In the advancing “age of participation” – what I call “postmodernism” – this artificiality is having difficulty standing up against the wider spectrum of the public, which has two things going for it today. One, they’re more able to monitor and respond to any form of artificiality in the news, and, two, they can participate in the forum that was once reserved only for the professional journalist and make up their own minds. As Gallup reaffirmed last week, the American public simply does not trust the professional press, and the whole “he said/she said” business is a big part of that.

It is against this background that I’ve published another chapter in the manual of postmodern journalism. It is my hope that you will give the ideas expressed herein a few moments of your valuable time.

The GOP’s currency of envy

Heinz 57 variety political guyI’m such a Heinz 57 variety political guy that it’s really hard to fit myself into anybody’s pigeonhole. I like it that way, and my suspicion is that I’m not alone. We are silent, or so it seems, because no one truly speaks for us. We are offered choices that really don’t matter at the dawn of a new era (postmodern) in which the best we can do is hope for something different. Just like life itself, we can either live it or hope to live it, the former coming with great risk while the latter offering the same old, tired-but-comfortable options.

Democrat, Republican, liberal, conservative and many other political groupings are all designed by our top-down culture to suit, well, our top-down culture, but if we believe that “top-down” doesn’t cut it anymore, then we need to start thinking differently when it comes to how “we, the people,” govern ourselves and, by extension, our country. Anybody wishing to start something new must fit himself into the old political portal mindset, which is by nature designed to prevent such intrusion without incredible cost.

I was the executive producer of The 700 Club in the early 80s, a wonderful adventure to which I gave my all but ended up broken. I was an outsider, of sorts, and even though I often led worship services at the ministry, I’d like to think I still managed to nourish and maintain my observer roots. In board room meetings on a host of issues, for example, Pat Robertson would often look at me for reaction to what he was proposing-cum-ordering, because he knew my head could and would move in both directions. I’m proud of that (book forthcoming some day, I promise), and while I’m sure many thought I was conflicted internally, the truth is I rather enjoyed being in that place at that time. Never try to judge what somebody’s thinking on the inside by his or her outside performance or circumstances.

Nobody ever asked me about my politics at CBN; it was simply assumed, and I count the many wonderful discussions — and even debates — with remarkable thinkers while there as one of the greatest joys of my life. You’ve probably never heard the name, but Herb Titus has one of the most remarkable minds of the late 20th Century. We often had super intellectual thinkers on the program, and I had the chance to learn from each of them. Dr. Benjamin Mays, for example, on what’s wrong with youth today:

Because we are so extraordinarily afraid to let them experience the same hard times that helped shape our own character.”

American Thinker Logo image

American Thinker”

That’s a long path to introduce you to a publication you’ve probably never encountered but that I often enjoy, American Thinker. It’s a conservative “think” publication, and since the reason for much of my writing is the challenging of assumptions, it’s a great place to do just that. Can my/your arguments that are counter to contemporary conservative positions stand up to genuine and passionate intellectual scrutiny? I find this a good place to bounce things around in my mind. I was doing this recently, when I came upon a fascinating argument about the currency of envy in a piece called, “Obama and the Infernal Serpent, by Jeffrey Folks, a prolific writer and conservative thinker from Knoxville, TN.

Mr. Folks charges President Obama and all Democrats with “wealth envy,” something he decries as evil and contrary to both the ancients and Christian literature. His opening statement reveals the flaw in this logic. “Envy of the rich,” he writes, “is actually one of the seven ‘deadly sins,’ according to Christian belief.” I’m sorry, but the phrase “of the rich” isn’t something I can find in my studies of those seven deadly sins. But he goes on:

The ancients understood envy better than we do today. Envy was always associated with snakes because it is a destructive emotion that creeps into one’s heart. It is sluggish, gradually overturning one’s nobler feelings and replacing them with venomous hatred. Like our current occupant of the White House, whose speeches have become harsher as the campaign draws on, envy is ruthless and unsmiling.

Once unleashed, envy knows no bounds. It slithers into men’s hearts, poisoning their relationship to others, destroying families, ruining friendships, and making the governance of society impossible. That is what has now been unleashed in America. Employing the tactics of Saul Alinsky, Obama approaches every political problem with the intent of isolating his target and exploiting the destructive emotions of envy and distrust.

All of Obama’s talk about “fairness” is nothing but an attempt to gin up a sense of grievance and exploit it for his own purposes. The rich should be taxed more, he says, not because it would bring in more revenue or because they are not taxed enough already, but because they need to be punished. We hate them because they have succeeded and we have not. Even 2,800 years ago, that kind of populist demagoguery was understood to be dangerous.

I love words like “envy,” concepts that human beings have struggled with since the beginning. We seldom talk about these kinds of things, preferring instead to leave that to the clergy, “where it belongs.” That’s a shame, because concepts such as this undergird many other things that we do talk about, and the dangerous assumption in those conversations is that we all agree on the properties, practices and consequences of such big ideas. When was the last time you thought about the role that envy plays in your life, or in anybody else’s life?

This is the kind of 30,000 foot, big thought process that often drives conservative thinking. I find it fascinating, because while I find his conclusion erroneous, Mr. Folks isn’t stupid, illiterate, or full of crap. He’s followed the thing back to word root origins, and has put his honest and sincere beliefs out there for anybody to read. If you want into the collective mind of conservative intelligentsia, you must occasionally drift into this kind of reasoning, because a logical path that produces illogical results has to begin at a twisted point. Challenging arguments on this level will help your results in debating all contemporary issues, because these underlie and provide motivation for arguments that many miss, because they simply don’t see it. But here we have it, spelled out for us by a very smart fellow.

I wish no disrespect to Mr. Folks or any of the people at American Thinker, but his argument avoids one very important piece of ancient literature in order to arrive at its conclusion. Finally — and forgive me — I have reached the point of this treatise. To accuse Mr. Obama of “wealth envy” disregards the role of envy in the amassed fortunes of those wealthy people that Democrats are alleged to envy and even hate. As much as Mr. Folks believes the President’s words to be “populist demagoguery,” he is himself engaging in a non-populist form of demagoguery, one that appeals to those who are rich, the ones the Democrats are supposed to envy.

The book of Ecclesiastes is clear on this matter.

4:4 — “And I saw that all labor and all achievement springs from man’s envy of his neighbor.”

So here, the author, presumed to be King Solomon himself, notes that in his observations of life, he’s discovered that human achievement (skill at work) has its roots in envy, which puts a different spin on the use of the word to disrespect only one swath of the political spectrum. The rich exploit envy and are filled with it themselves, for the competition to have the biggest this or that or more of this or that is, in fact, an expression of envy. Moreover, envy flows through every pore of those inside the velvet rope, those who wield power and influence and work to keep others outside its lure of being in control or even “in the know.” How hypocritical is it, then, to argue that one’s envy is the evil “infernal serpent” while another’s is simply dismissed as irrelevant, pointless or worse, not a part of the argument whatsoever?

Wealth envy, it seems, is the flip side of the coin of position envy and very much the same thing. The carrot and the stick is a good thing to those in power, because they are the ones holding the stick. This is not only envy; it’s a form of every one of those seven deadly sins: pride, greed, lust, anger, gluttony, envy and sloth. Those chasing the illusive carrot are rarely allowed to get it, and when some do, they are held up as examples of now envy works for the good of all.

Mr. Folks goes on:

All of Obama’s talk about “fairness” is nothing but an attempt to gin up a sense of grievance and exploit it for his own purposes. The rich should be taxed more, he says, not because it would bring in more revenue or because they are not taxed enough already, but because they need to be punished. We hate them because they have succeeded and we have not.

This is the logical conclusion of thinking that begins in the wrong place, and it’s rampant among today’s popular conservative intelligentsia. It’s not that the rich believe themselves better than others; it’s that they believe they can be different than others (e.g. above others), because they’ve earned the right to be so. This is the existential battle between conservatives and liberals, and arguments justifying either position aren’t helped by logic that begins in the wrong zipcode.

By being classified as one of the seven deadly sins, envy is, therefore, a part of human nature and present in us all, not just one group. At the very root of colonialism, for example, is the envy of resources, and justification for seizing such resources in the name of God is a sham disguised as nobility. All colonialist institutions are corrupt in this way, and the protection of one’s place within the hierarchy is likewise self-centered. The French saying noblesse oblige (nobility obligates) undergirds the community chest, but is it really not today simply a tax exemption?

I don’t claim to understand rich people. I grew up in the home of a World War II veteran who settled back home in Michigan as a worker in the furniture factories. We were Adlai Stevenson supporters in the 50s, which carried with it a natural disdain for the “silk stockings” of the old GOP. “Fringe” in the GOP these days points to religious zealotry, but in my youth, it was more about the party of management, corporations, and the wealthy. Today, the religious right is a clever straw man thrown at the opposition and a recruiting tool for the “real” GOP — the fat cats of my dad’s era.

I’m in that 30% tax bracket, and I can’t help but cringe upon hearing that a guy like Mitt Romney doesn’t pay more that 13%. The “deadly sin” that I’m feeling, therefore, is anger, not envy, and there’s a big difference. I don’t want his 13%, because I honestly feel that paying my fair share is just that, fair. Would I like to pay less? Sure, but not at the expense of others, because I really do think we’re all in this together. And what I find illogical is that anything that justifies such a discrepancy is, on its face, contrary to the best interests of the whole.

Jeffrey Folks represents a part of our culture that judges the motives of others based on its own character defects. It’s human to envy others, especially those who have the whirling, sparkly things the have-nots don’t. But it’s foolish (and sloppy thinking) to assume that this has anything to do with the real motives of those who exist beyond the iron gates that separate one from the other. Out here, it’s about survival, not the easy life.

Remember, the Morlocks didn’t envy the Eloi; they ate them.

The Postmodern Journalist

Here’s the latest in my ongoing series of essays, Local Media in a Postmodern World.

The Postmodern Journalist

As the nature of media continues to evolve, questions of what news will be like in the future continue to spark debate. We have clarity in some areas – such as the shift to real time flows and streams – but other aspects are yet to be uncovered. Those of you who’ve followed my work over the years know that I believe a cultural change driven by a technologically-empowered bottom is what’s underway, and this essay examines – with a degree of specificity – what it will take to be a journalist in this new era. To me, the signs are everywhere, and evidence such as new data from Gallup about trust in institutions needs to be considered as something other than a momentary glitch in the progress of the West. I hope you enjoy and consider this piece thought-provoking at the very least.

Damn those knowledgeable customers!

Regular readers here know my views about marketing over the past 100 years. The word took on pejorative tones with the Creel Committee, and reached its one-to-many pinnacle with the era of Mad Men. Edward Bernays was a part of the committee and widely regarded as the father of professional public relations. In his 1947 essay The Engineering of Consent, Bernays described how to manipulate the public (that’s you and me) with clever tactics. Here’s my favorite line:

If we understand the mechanism and motives of the group mind, it is now possible to control and regiment the masses according to our will without their knowing it.”

This remarkable, narcissistic and cynical statement has crumbled before our eyes today, although most marketers secretly maintain that it’s still applicable. Why is it problematic today? Because people now are beginning to know the extent of the manipulation and are increasingly able to detect it when it’s happening. Hence, Bernays’ “without their knowing it” is problematic today when it wasn’t when Bernays first had the thought.

Thanks to the wonder of YouTube, here’s Bernays himself telling the story of how he advanced the interests of the R. J. Reynolds Tobacco Company. Bernays’ “torches of freedom” campaign advanced the women’s rights issue for profit, something that continues even today.

Here’s another view of the growing sense that customers are aware of being manipulated. It comes via Doc Searls and his work with Project VRM (Vendor Rights Management). This is a graph comparing the use of the words “consumer” and “customer” in books written since 1780. Notice that the Mad Men era has a clear beginning and a clear end, and it all starts at roughly the same time as the Creel Committee and its work, including that of Edward Bernays. The word “customer” has skyrocketed in recent years, as writers have become increasingly convinced of the pejorative and manipulative reality of the word “consumer.”

books containing the words 'consumer' or 'customer'

This big cultural shift — along with many others brought about by disruptive innovations — signals the dawn of a whole new world with which businesses and people must deal in the years ahead. “Power to the people” has always been a revolutionary theme, and what we’re living is certainly that.

We live in interesting times.

Holy Twitter

preacher at the pulpitA New York Times article on religious broadcasters and Twitter misses a fairly big point while offering insight to “Twitter Dynamos, Offering Word of God’s Love.”

Joyce Meyer, Max Lucado and Andy Stanley were not well known inside Twitter’s offices. But they had all built loyal ranks of followers well beyond their social networks — they were evangelical Christian leaders whose inspirational messages of God’s love perform about 30 times as well as Twitter messages from pop culture powerhouses like Lady Gaga.

This may be a bulletin to the Times and the good folks at Twitter, but it shouldn’t be a surprise whatsoever to anybody.

Evangelical Christians have long been at the forefront of any technological means that furthers their evangelical ends. Two of the twelve transponders on RCA’s first (Satcom 1) satellite were owned by religious groups, including Pat Robertson’s Christian Broadcasting Network. The Christian Church is the penultimate one-to-many institution, whether it’s inside the worship hall or via the airwaves. Nobody “gets” mass marketing or the art of fundraising like these people do; it is their stock and trade.

This is the church.
This is the steeple,
Open it up
And see all the people.

When hologram transmission becomes a reality later this century, mark my words: Evangelicals will be right there.

The point that I want to note is that people who view Twitter or any form of social media completely as one-to-many miss its “social” reality. This is true of media, celebrities, politicos, athletes or, yes, the Evangelicals. It’s one thing to use it as a form of mass media, but the smart innovators know that who you follow is more important than who follows you. This is not, nor will it ever be what Evangelicals want or use Twitter for. It’s all about promoting their own ministries through blessing their followers with inspirational quotes.

Pastors tell me, Twitter is just made for the Bible,” (Twitter’s) Ms. Díaz-Ortiz said.

It’s close. On average, verses in the King James Version are about 100 characters long, leaving room to slip in a #bible hashtag and still come in under the 140-character limit.

And proverbs are powerful draws on Twitter.

Religion, like every other institution in the West is being challenged by young (and older) people with a much more postmodern view than their parents’ generation practiced. Top-down or one-to-many fits Modernist thinking, which includes a God-to-us-through-the-church perspective. Postmodernists prefer the concept of God among us, the Holy Spirit. The term “postmodern” is often substituted as “postChristian,” and this is a part of the same cultural disruption that everyone is facing.

I’ve always been a fan of the question “What would Jesus do?” because the answers are rarely what the coiners of the phrase intended. Since Jesus’ ministry was in and among the suffering, the poor and the afflicted, one must ask whether the ministry of “blessing the saints” is what Twitter could or even should represent to Christians. Perhaps one day the New York Times will write about a new ministry that monitors Twitter for signs of distress or suffering among the people of the world — and then rushes in to provide relief.

No, wait. Along with a giant, corporate groan among all these folks, I also hear faint sounds of, cough-cough, well Terry, cough-cough, that’s just not my ministry.