I’ve spent considerable time talking with people and writing here about the potential of MDTV to be a game-changer for broadcasters in the digital world. The idea is to put digital over-the-air signals onto your smart phone or tablet by putting a special chip in the device. Well, according to Dallas-based MetroPCS, the Samsung Galaxy S® Lightray™ 4G carries the chip and comes with the preloaded Dyle™ mobile TV app. Welcome to the world of digital television in your hand.
I suspect this will be especially useful for consumers during sporting events and breaking news, and since it uses the digital broadcast signals of the TV stations in town, there’s no bandwidth charge. It’s totally free. As I’ve written before, I’d like to see stations with network affiliations come up with a package that includes broadcasting popular cable shows along with their own. Each station, after all, has more than one digital signal.
It may already be too late, but a healthy MDTV market will make it harder for the FCC to take any action that weakens broadcasting position regarding the bandwidth it is “given” by Washington. It’s going to be an interesting area to watch over the next couple of years.