I recently finished a small remodeling project at my house, and I learned something that validates a suspicion I have about the future of work and specifically those who work in journalism.
I turned a bedroom/bathroom combination into a second master bedroom, because my 90-year old father-in-law is coming to live with us. I wanted to give the old guy some privacy, and putting the bathroom “inside” his space did the trick. The guys who built it were independent contractors who were paid by the contractor I hired. Sears delivered dad’s new mattress and box spring, and the deliverymen, while wearing Sears shirts, were independent contractors paid by Sears. Empire Carpets came out and installed hardwood flooring. The two guys who did the work were independent contractors paid by Empire to install carpets, tile and hardwoods.
I spoke with each of these people about working as independent contractors instead of employees, and while they all bemoaned the lack of benefits, they all said that working for themselves had some advantages, especially when it came to taxes.
Clearly the business world is moving in the direction of independent contractors, and I’ve been writing for ten years that this will one day be the model for media companies. In the beginning, it will likely come about as a cost savings, but in the end, I think it’ll also be a part of acknowledging the growth of what J. D. Lasica first termed the “personal media revolution” in his 2005 book “Darknet, Hollywood’s War Against the Digital Generation.”
Right now, in every community in the U.S., there are people practicing a form of journalism who aren’t employed by traditional journalism companies. Athletes, actors, retired journalists and TV people, elected officials, municipalities, police and fire departments, writers, moms, dads, students and many others are self-publishing content worthy of consideration as “news,” and tomorrow’s news organization will aggregate all of it. And if news becomes a matter of aggregating, then it makes sense for those who are currently “employed” to work for themselves and the highest bidder. This could upend the entire local media farm system, which finds young people just passing through small markets on their way to jobs in bigger markets. Smaller markets will be home to those who wish to live there, and I feel that would be quite a good thing for journalism.
Forbes is already practicing a form of this, as is the Huffington Post. Don’t be surprised when local media companies begin to move in this direction.