The great hope afforded Western civilization with the advent of the network is the ability of those being ruled to share among each other outside the filters of command and control, whether economic or the bayonet. This is no small thing, for institutional authority, in part, is founded on the perpetuation of the institution, and this is a self-serving exercise resulting in little regard for those being served. Part of the institution’s job, therefore, is the maintenance of the problem for which it is the solution, and this is done by controlling the narrative associated with the institution’s role in culture.
This forms the fabric of conflict today, because network connectivity is allowing the lower class to challenge historical references in attempts to improve its place in the world. The postmodernist refers to this as “deconstruction,” and so the ruling class must work that much harder to control the narrative that authorizes its rule. This is being played out before us in many ways today, but it takes certain eyes to see it, for otherwise, it simply appears as it’s always appeared – the complex wheels of life in action.
Nowhere is this conflict more obvious today than in the Middle East, and yet, Western journalists seem incapable of calling a spade a spade.
As demonstrated here for years, YouTube is the principal stadium where the personal media revolution is played out. Anyone with a camera is given media company status in a place where people are free to discover whatever they wish. It’s where the bottom of the information pyramid talks to itself and shares its own views of life and interest. Moreover, the structure of the site has always afforded easy unbundled distribution via other sites in the network, including those that we (foolishly) call “social” in order to differentiate them from “real” information sites, whatever that means.
Israel, a state requiring narrative control in order to maintain its justification in the world wants Google, the owner of YouTube, to censor videos that it deems “inflammatory” in which Palestinians reveal a different narrative of events between themselves and the Israelis. Of course it does. This isn’t rocket science; it’s propaganda 101.
The Israeli Foreign Ministry has created a new 10-person bureau responsible for finding videos it deems inflammatory and issuing some form of take-down notice to Google. This new bureau was described in an article in Arutz Sheva last week:
The bureau will concentrate on three main issues: The first is finding videos containing inflammatory content and subsequently filing an official request to have the social media sites take down these clips.
The second measure will be the development of an application which will identify keywords such as “knife” and “Jews” in Arabic or other languages, enabling the ministry to track the creators and poster of inciting content.
The third, and perhaps most important, is the actual intervention of staffers in discussions on social networks, where they will be tasked with distributing hasbara materials from the Foreign Ministry.
“Hasbara” is the Israeli term for propaganda.
If Google takes down even one video as the result of this bureau’s efforts, it’ll spawn the development of similar “bureaus” in both the public and private sectors, because much is a stake culturally. At least some of this will occur in the name of “fact-checking,” and that might not all be a bad thing. Unless, however, we’re not seeing it for what it actually is, in which case the work of all who’ve enabled the Great Horizontal will have been in vain.
Don’t say you weren’t warned.