Here is the latest in my series of essays, Local Media in a Postmodern World.
While local media companies focus their attention on the creation of apps, the way most people are accessing their content is through the open Web. We simply must pay attention to how we are being viewed and apply creative efforts to monetize that. Most TV stations use content management systems (CMS) that serve complex web pages to users who click on links they like on Facebook, Twitter, Tumblr or any other of the major mobile apps people use. This is a self-destructive strategy, for not only do our monetization efforts go unnoticed; it puts unnecessary hurdles in user paths before they can read or watch the links.