Of Spectators and Participants

spectatorsIn response to many questions years ago about the nature of postmodernism as a cultural era, I described it as the “Age of Participation,” for technology was making it possible for us to participate in culture in ways that were once impossible. As a young boy, I used play “bombs over Tokyo” with marbles in the back yard. We were about ten years downstream from World War II, so the name of the game was a reference to the war. When we were able to buy toy planes, we’d play the same game, but it took a great deal of imagination to actually put ourselves into such a game of good guys and bad guys.

Such it was with just about everything we did, from cowboys and indians to our little rubber models of Disney characters. It was all about making up some story and interacting with each others toys. Not so today.

Video games are so advanced today that the Armed Services actually use them as simulators to train the people who defend our freedoms, and this is what I mean about the Age of Participation. We are no longer forced into a spectator role in our games and entertainment; we can actually be a part of the experience, and this is only going to become more and more immersive.

But it’s way more than just games and entertainment. The Age of Participation will unfold as one in which free people are deeply connected and able to participate in a great many other walks of life. This is a staggering threat to our cultural status quo, which demands that the have-nots be spectators and not participants. It’s right out of the mind of social engineer and father of professional journalism, Walter Lippmann, who with his buddy Edward Bernays wrote the books on how respected intellectuals should run things for everybody else.

Bernays wrote: “The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society.”

In his 1955 essay “Walter Lippmann and Democracy,” Herbert Aptheker refers to Lippmann as an “offended and frightened snob” to say such things as these:

“…there is no possibility that men can understand the whole process of social existence.” Forgetting “the limitations of men” has been our central error. Men cannot plan their future for “they are unable to imagine it” and they cannot manage a civilization, for “they are unable to understand it.” To think otherwise, to dare to believe that the people can and should govern themselves, that they can and should forge social systems and governments enhancing the pursuit of their happiness here on earth—this is “the gigantic heresy of an apostate generation…”

In writing about Lippmann, contemporary intellectual Noam Chomsky published the following insightful paragraph:

“The public must be put in its place,” Walter Lippmann wrote, so that we may “live free of the trampling and the roar of a bewildered herd,” whose “function” is to be “interested spectators of action,” not participants. And if the state lacks the force to coerce and the voice of the people can be heard, it is necessary to ensure that that voice says the right thing, as respected intellectuals have been advising for many years.

As we look at the chaos of today’s election season, we would all do well to remember that the whole system needs the kind of reinvention that only an informed and involved public can produce. In this sense, I have hope that 2016 is a part of the forthcoming cleansing and not something to be feared, an awakening on many levels that we’re all tired of being led around by Chomsky’s “respected intellectuals” for their own benefit and not ours. This will require a different kind of education than what’s being discussed today, one that I view as inevitable so long as we are connected and able to share freely amongst ourselves.

I’ve written many times about historian Chris Lasch and his wonderful 1990 essay, “The Lost Art of Political Argument.” This lengthy essay is eye-opening, especially as it relates to Lippmann and Bernays, for Lasch makes the case that the fall in citizen participation in the political process in the US is directly tied to the rise in the professionalization of the press. Participants need argument; spectators need a view of the arena in which others play, and that has been the role of an elitist press for many years.

We need lessons on arguing a position instead of simply passing along memes that tickle our ears but were created by somebody else. That’s simply lazy.

  • Let’s argue and not inflame, knowing that those who wish only to inflame are playing us through our emotions and fears. The only people in this for us are us, and we need to resist the temptation to be conduits for somebody else’s gain. In politics, nobody speaks the truth, for truth is not the goal of politicians. It must, however, be ours.
  • Ad hominem attacks are never allowed. Following this simple rule alone would lower the decibel level considerably as we worked out our differences publicly. Sadly, those who are smart in the ways of marketing know how easily people fall for character attacks in the place of reasoned argument, which makes the American public complicit in the hubris and hyperbole coming from those they support.
  • Argument is not a dirty word. It’s just a noun. In Webster’s 1828 dictionary, the first definition reads like this: “A reason offered for or against a proposition, opinion, or measure; a reason offered in proof, to induce belief, or convince the mind; followed by for or against.” In other words, it’s simply stating your case with reasons. Too much of what we have today is the parroting of marketing or propaganda without reasoning, neither of which come close to Mr. Lasch’s use of the word “argument.”
  • Reasoning must be fact-based. Following this would be the most useful rule, because much of what we pass along today are emotional responses to triggers we “just know” we understand. This is useless in the creation of an argument, but it is so clearly satisfying to those resonate with the message solely on an emotional level. Smart marketers are able to use emotion in stating what they’re selling, and we all badly need to be educated about this trickery. Emotion is not to be confused with passion, for there is certainly a place for passion in the expressing of one’s argument. Those who argue that passion is the enemy of reason are blinded by their own arrogant convictions of rightness.
  • Facts from both sides in an argument must be on the table. This is why reason is so important to the art of argument, because the idea isn’t to blow the other guy’s facts off the table; it’s all about proving those facts to be otherwise. If that cannot be done, then your argument is weak, and this is why public debate is so useful. We’re all entitled to our opinions, propositions, and convictions, but unless we can state them in an argument, we run the risk of falsehood creeping into our consciousness.

The outcome of public debate will often depend on consensus, and we must be prepared to accept that, although we can always go back and hone our argument so as to make it more convincing. There is no appeal process. We accept and we move on. We take the matter up again the next time public debate brings it to the table in the process of our participatory culture. Nothing can be set in stone.

If we no longer wish to simply exist as manipulated spectators, then we must agree that participation involves a willingness to set our own wishes aside occasionally for the betterment of the whole. That means being prepared to listen along with stating our own case.

Call me idealistic, if you wish, but I don’t view the future through dystopian lenses. Life wants the human race to survive and thrive. I’m convinced that the explosiveness of the early twenty-first century is a necessary stage through which we all must pass, because as big as the world seems, it’s really just an island that we share in the midst of a vast and mostly dead universe.

We need each other. We really do.

The coming war on (social media) incitement

facebook-thumbs-downThis is a warning for this generation and the one to come: There is no more dangerous claim we face as a free people today than the hierarchical, authoritarian charge of incitement. This is such an important understanding to have as the postmodern era moves along, for those who sit in atop modernist pedestals do not want the status removed from their quo. And that’s putting it mildly.

The glorious freedom of the network is that the bottom of culture (you and me) can speak with each other, even “broadcast” to each other, absent the filters of modernity, which includes anybody “in charge.” Armed with this freedom, we are disrupting the old institutions, which have evolved from public service to service of the self. We all know it, but we live with it, because that’s the way it’s always been. But no more. Not only are we mad as hell and not wanting to take it anymore, but we can actually do something about it. This freedom, however, is dependent on us agreeing that we cannot permit censors of what information or knowledge flows along this “bottom,” and that’s why the word “incitement” is so dangerous.

I’m hearing and seeing this concept so often today – and especially during this summer of discontent – that it bears study and our consideration before we find ourselves censored and our freedoms diminished accordingly. To incite is to “encourage or stir up (violent or unlawful behavior).” Note the violent or unlawful aspect of the word, so the matter often is determined by whoever makes the laws that decide what constitutes unlawful behavior. Another definition is to “urge or persuade (someone) to act in a violent or unlawful way.” Again, the issue is the determination of the conduct’s lawfulness.

So incitement is the noun and means “the action of provoking unlawful behavior or urging someone to behave unlawfully.”

You’ve heard this word in the context of our politics this summer, the Black Lives Matter movement, the murders of police officers, terrorism, and I suppose soon, Pokemon Go. It flows nicely from the idea that everything is causal in our culture and usually the work of an organized group, someone or many someones we can attack. It’s a part of that wonderful American habit of blame, for after all, if we can find the blame, we can eliminate the threat, or so the thinking goes. It’s the underlying layer for much of our left-brain, beancounter-led, lawyer-sustained culture, and it’s going to be used as a way to silence people who disagree. That’s my promise. Sooner or later, you will see this come about.

But if you want a little insight to what lies ahead, you need to go inside my favorite source of human conflict in all the world, the Middle East and especially the fascinating study of human nature known as Zionism. The stage for this is the nation of Israel, and most readers know my biases here. I have Palestinian family in Amman Jordan, so my window on this world is different than most. Many of my friends think I’ve gone off the deep end, but I’ve merely done the study that’s available to anyone, so I clearly see things that others don’t.

So let’s look at Benjamin Netanyahu’s extreme right wing government and its use of the word “incitement” to get a glimpse of what’s possibly ahead for all of us.

Incitement isn’t just a word in Israel; it’s a core fundamental of hasbara, the propaganda language that Israel uses in speaking to the west. Since ours is the pocketbook that supports Israel, you’ll notice that Netanyahu creates English language videos for distribution here that always continue the basic narrative of Zionism: that the people of the world have an unnatural hatred of all Jews, that Israel was formed as a response to the Holocaust with its 6-million tortured and murdered Jews, that Israel must be supported because we can’t allow this to happen again, and that the need is great, because Israel’s neighbors are among the biggest hate groups in the world.

To this end, an important part of hasbara is the crackdown against those who “incite” violent acts against the Jews of Israel, and this means (mostly) the Palestinians. In December of last year, the Israeli Foreign Ministry created a ten-person bureau to monitor YouTube for videos that might incite actions against Israelis. Here’s how it was described in the Israeli newspaper Arutz Sheva:

The bureau will concentrate on three main issues: The first is finding videos containing inflammatory content and subsequently filing an official request to have the social media sites take down these clips.

The second measure will be the development of an application which will identify keywords such as “knife” and “Jews” in Arabic or other languages, enabling the ministry to track the creators and poster of inciting content.

The third, and perhaps most important, is the actual intervention of staffers in discussions on social networks, where they will be tasked with distributing hasbara materials from the Foreign Ministry.

I haven’t heard if any of this censorship has actually happened, and I imagine it will be a closely-guarded “confidential” business arrangement. Now, the target is Facebook. After unsuccessfully pleading a case that Israel should be granted personhood within Facebook (because Facebook’s rules would then make statements against Israel a violation of its terms), last week, Israel went to court against Facebook. Facebook is its big target, because a great many Arab families use Facebook to connect with each other, and that means the dissemination of the Palestinian narrative, which Israel cannot allow to be too widespread.

This censorship action is different than what it’s doing with YouTube, but the target is the same: so-called “incitement.” Here are key graphs from a Mondoweiss article: Israelis take on Facebook ‘monster’ with claims it knowingly incites Palestinian attacks

…the dispute has gotten ugly. Israel’s Public Security Minister Gilad Erdan called Facebook a “monster” last week for not increasing its censorship. Now this disagreement between Israel and Facebook is headed to the courts.

Relatives of four Israeli-Americans and one American tourists killed in Israel and the occupied West Bank between 2014 and June 2016 are suing Facebook for $1 billion in damages, claiming the social media site promotes “terrorism” and “knowingly and intentionally assisted” in their deaths.

The suit was filed in New York federal court. The issue got more interesting this week as Facebook began hiring 13 people to staff its Tel Aviv office, including Jordana Cutler, currently Chief of Staff at the Israeli embassy in Washington DC, and a longtime adviser to Benjamin Netanyahu. She will be head of policy and communications at the new Facebook office. It doesn’t take a genius to figure out where this is headed.

Netanyahu himself uses the incitement word every chance he gets when producing hasbara videos in the wake of news events that fit the message. The truth about Zionism’s ugly behavior in the name of what seems to be a righteous cause will one day become mainstream, although it’s hard to envision just how that will happen in the face of all these attempts to censor the bottom of culture from talking about it. At least half of the Facebook posts by my own family members are about the Palestinian conflict, so what’s to stop Facebook from censoring them? Nothing.

The results of this won’t be limited just to the Middle East, and that’s the real danger here, for once the snake’s head is inside the hole, the rest of it will follow. With violence in the streets of America today, efforts to clamp down on troublemakers are likely to include social media, and this is likely imminent.

A whole lot’s a stake here, friends. He who has ears to hear, let him hear.

EDITOR’S NOTE: If you want to do something to guard against the censoring of the Internet, support Free Press. I do.

1968 just called, wants its mood back

Puppet masters are at work online

Puppet masters are at work online

As Donald Trump continues his effort to seize the law and order position in the wake of continuing violence on America’s streets (“Make America Safe Again”), the whole mood of the country is reminding me more and more of 1968. Prophecies of anarchy were the news back then, as the assassinations of Robert Kennedy and Dr. Martin Luther King triggered violence in the streets. But the riots in Los Angeles and elsewhere were just a part of the overall scenario, which included Vietnam – with its Tet Offensive and My Lai massacre and campus protests. The sitting president, LBJ, decided not to run. Chicago police overreacted to demonstrators at the Democratic National Convention in Chicago. Internationally, there was “Bloody Monday” in Paris, demonstrators were slaughtered in Mexico City, and the Soviets invaded Czechoslovakia.

The end result was the election of Richard Nixon who ran on the position of ending the chaos by restoring law and order. Of course, he then went on to resign his presidency for maintaining a slush fund through which he financed illegal operations against his political enemies. So much for law and order.

Today feels very familiar to me and apparently others who lived through 1968. It’s an election year, and the news is filled with nastiness with each candidate proclaiming the other to be crooked or moronic. Violence in the streets has everybody panicked. Police are killing blacks. Police are being killed. Muslims are under attack. Terror is winning the war for the minds of free people, and mostly, there’s a sense that a rigged political and financial system is public enemy number one. “What’s the use?” is the overarching dark cloud that governs the hearts of Americans today.

The American dream, it turns out, is not wealth, but the appearance of wealth that can be obtained through debt. Television shows us that possessions equal happiness and that we can have them before we pay for them. Hard work and dedication means allegiance to the rigged system, for “the rich man writes the book of laws that the poor man must defend.”

But 2016 isn’t 1968, and while the similarities may be striking, there’s something at work today that wasn’t even imaginable back then. I’m talking about The Great Horizontal and the disruption of culture by the advent of the digital network. Culture’s bottom – you and me – are connected and can communicate without going through one of the information filters of top-to-bottom communications. This makes the situation in real life both worse and better, but regardless, it’s here to stay. Of course, the day could come when “the authorities” decide it’s just too dangerous for them, and they’ll move to disconnect us in the name of our own safety. They will somehow shift the blame to “incitement,” which is Israeli Prime Minister Benjamin Netanyahu’s favorite weapon against those who would dare to lift a finger against his expansionist efforts. If it can happen there, it can happen here.

You see, people have always known the system was rigged, but postmodernism and its practices allows people now to better understand the hows of the rigged system, and they’re angry over it. We’re all angry about it – some of it is pretty absurd – and we’re demanding change. Most importantly, we have the power today to do something about it long after the noise of 2016 is over. When I wrote “The Evolving User Paradigm,” I was looking through this lens. The network will never stand still and not just because technology keeps evolving. We’re evolving with it, as more and more people learn how to use it.

Freud’s theories, which ultimately led to the manipulation of the people through the industries of public relations and professional journalism, are at the bottom of much of our angst, and this can only be overcome through knowledge. The problem is that those who benefit from this knowledge are the last people to ever teach us, which is why fact-checking is such an important industry for tomorrow. I used to ask why Snopes became the authority on this until I began to realize that media companies want nothing to do with the business of separating fact from fiction. Driven by the human need to climb the cultural ladder, journalists today rub elbows with those they cover and, whether consciously or not, participate with those who have much to lose by disturbing the status quo. This is why I continue to proclaim that straightening the crooked path is the duty of everyone who participates in bottom to bottom communications.

Instead, we’re using the bottom to bottom path to pass along the rantings of those who still exploit the emotions of everyday people to meet their special interests. The production of outrageous Facebook and Twitter memes that are purely propaganda are a throwback to the methods of Edward Bernays and those who learned from him how to manage public opinion with whatever tool they could find. We’re taking messages from the top and passing them along the bottom, so nothing has really changed just yet, although the evolving user paradigm suggests hope for the future. Only the people can stop this, but it’s going to take the knowledge of being duped by special interests, including religion, which is a very, very big task.

To my friends who regularly place outrageous, false, and nasty memes in front of me, regardless of political position, please think about what you’re doing. You are being used, no matter how strongly you feel, for it is those feelings that are being tapped to manipulate you and everyone in your path. You’re angry, and we all get that, but you are also very much a part of a very old problem.

BONUS LINK: Tom Brokaw’s 1968 (YouTube)

A birthday message for media

Today is my 70th birthday, and while I should be using the occasion to kick back and relax, I’m writing a birthday message to my old media pals.

Screen Shot 2016-07-09 at 7.20.37 AM

The above image is my Google home page for the day. It’s a birthday greeting from Google served only to me and, I suppose, all the other people who have a Google account and were born on this day. The reason this is significant to media companies is it reveals the anachronistic, archaic nature of online mass marketing, which remains the only model that media companies know. They still sell their online “inventory” as if it had value against the purchase of advertising on individual browser screens. It doesn’t. Google not only recognizes my browser as me, but they can follow me virtually anywhere I go on the network. The giant ad exchanges can serve individualized ads to me directly; they don’t need Wanamaker’s “hope” to reach me in a crowd.

The question then becomes, why does an advertiser need your online mass if it can cull out only those it wishes to reach? The advertiser doesn’t, unless you happen to be a part of the ad exchange or network the advertiser is using. Geography is a simple matter when you have access to every browser anywhere. That is what media companies are up against. Media sites, mobile or otherwise, are just dots on somebody else’s detailed map, and it gets worse every single day. The extent to which media companies fight this is truly astonishing, because nothing they can do or offer can slow it down.

Meanwhile, as each day ticks by, another local advertiser wakes up to the realization that this can be done, and the value of your online mass sinks deeper into the abyss. The money drain from your community is far beyond what you realize, and so you’re doubly screwed.

Happy birthday to me.

A postmodern view of today’s political chaos

We come to know our own minds only by explaining ourselves to others.
Christopher Lasch

JFK-250My Nashville blogger friend Rex Hammock reminded me this week of a wonderful quote from President John F. Kennedy in 1963. My goodness, how those of us alive at the time loved that man and his vision.

“No country can possibly move ahead, no free society can possibly be sustained, unless it has an educated citizenry whose qualities of mind and heart permit it to take part in the complicated and increasingly sophisticated decisions that pour not only upon the President and upon the Congress, but upon all the citizens who exercise the ultimate power.”

We need to think about this today as we gaze upon the sheer madness of the landscape that is America in 2016. And that’s exactly what it is – madness. I know a couple of very sweet Christian ladies who are passing along the most hateful political venom on social media as though it was the most natural thing in the world. I’m talking really vile, hateful stuff. The heartland response to the leftish drift of the culture surpassed anger long ago and now seethes as a horrific rage that threatens peace at every corner.

In the name of God, of course.

I’ve written a book about the role I played in bringing this about, but from my chair today as an observer and chronicler of postmodernity, I view all of it now as an inevitable and necessary portal through which we must pass for humankind to reach its full potential. Hierarchies always corrupt – it’s in their nature – and humankind has had centuries to realize the fruit of powerful institutions with self at the core. Today, however, the very structure of hyperconnectivity judges hierarchies to be inefficient and irrelevant as it routes around them to bring us together. This is the cultural disaster we face through this remarkable cultural shift, and make no mistake, it will be ugly. Of course, there are many of us who don’t view it as a disaster but admit it will have disastrous results.

One of the major shortcomings of humankind is ignorance fed by hierarchies with self-centered motives, especially the elites who write the book of laws. We have a staggering amount of knowledge in the combined library of humanity, but much of it is hidden by those who glean a good living from its protected shelves. Medicine, the law, religion, and higher education, just to name a few, will be judged tomorrow over how well they pass that knowledge along to everybody instead of keeping it from them. This will not go well for modernity’s gasping body, but its inevitability is sure, so long as the network remains free and intact. There’s nothing inherently sinister about it; it’s simply the chaotic, natural evolution of humanity’s desire for self-governance. Those who advance this will be successful downstream; those who don’t will become increasingly irrelevant.

Michael Rosenblum

Michael Rosenblum

A great example of this is my friend Michael Rosenblum, who runs TheVJ.com and has led the way in teaching anybody how to shoot and edit video like a professional, including employees of Fortune 500 companies. I’ve no doubt Michael will always be successful in business, for he understands the need to equip people laterally for the video revolution that’s coming and in many ways is already here. The disruption of media is among the most visible in the world today, but it’s only going to get worse, depending on your point-of-view.

So while forces wishing to maintain the status quo fight for their lives, the people are sparring with each other over elemental differences based on what they know – or think they know. This, thankfully, is leading us back to the cleansing power of argument, which is never a bad thing. Historian Chris Lasch wrote about this in 1990:

Our search for reliable information is itself guided by the questions that arise during arguments about a given course of action. It is only by subjecting our preferences and projects to the test of debate that we come to understand what we know and what we still need to learn. Until we have to defend our opinions in public, they remain opinions in (Walter) Lippmann’s pejorative sense – half-formed convictions based on random impressions and unexamined assumptions. It is the act of articulating and defending our views that lifts them out of the category of ‘opinions,’ gives them shape and definition, and makes it possible for others to recognize them as a description of their own experience as well. In short, we come to know our own minds only by explaining ourselves to others.

“We come to know our own minds only by explaining ourselves to others.” This is profound and the most pressing need for the cultural advancement of postmodernism. It’s a natural part of the evolution of global humanity, and a necessary step if we are to learn to live with each other instead of killing each other.

We simply can’t trust ANY hierarchical institution to educate us. We must do that for ourselves – with postmodernism’s deconstruction as our authority and the practice of exploring associative links on the World Wide Web as our tool – and this, I believe, is in the spirit of President Kennedy meant those many years ago.

Nobody else is going to do it for us.

Art is for everybody

ala-artsIn the beginning there was music and dancing and theater and painting, and there were listeners and watchers. Those who performed for the king were compensated by the king in forms of currency varied in both treasure and usefulness. Food, clothing, shelter, fame and recognition, and most importantly, projects to accomplish were given to artists in addition to the occasional coin. In such a way, the arts were both reviled and revered, because the king’s wishes became theirs. In the film The Agony and the Ecstasy, artists in the catacombs of Rome noted this in one scene that included this marvelous quote: “We’re artists! We’ll always be slaves to another man’s nickel.”

Patronage for the arts is still practiced today, although little of it goes to the artists themselves. Mostly, the arts have been taken over by corporations whose interests rarely match those of their “employed” artists, and nowhere is this more obvious than in the world of music. Music today has betrayed itself by chasing wealth as its sole reward, and this is not only tragic but sad.

And we just assume that this is the way it’s supposed to be.

The Shirky Principle – that institutions will always try to maintain the problem for which they are the solution – when applied to the music industry is what led to its disruption by the digital age. Scarcity is the problem, and when consumers got tired of paying $20 or more for a CD with one hit, technology did something about it. Enter our dear friends at the RIAA (Recording Industry Association of America) who went to extreme lengths to halt the will of the people 15 years ago by actually suing its customers. This foolishness led to change, but the desire to protect “the industry” hasn’t given up. There’s still way too much money at stake, and music, unfortunately, is the ultimate loser.

Like the rest of the corporate owned and managed arts, profit is the bottom line in music, not expression of the arts. Originality is sacrificed in the name of repetition, copying, and the production of a sure thing. After all, the shareholders demand manageable growth, so their servants have no choice but to give it to them. Is this the meaning of the arts? I don’t think so. With the arts, as in life itself, one cannot serve two masters.

At the other end of the spectrum is YouTube. I won’t argue that YouTube isn’t part of an enormous corporation, but that’s not the point. I want to talk for a bit about what YouTube has done for the art of music, not the industry. The RIAA, after all, is now threatening lawsuits against YouTube in yet another grasping at straws in the name getting compensation for artists. Bullshit. The RIAA is many things, but it is NOT an advocate for artists, except where in so doing lines the pockets of its masters.

Meanwhile, there’s an awakening among artists everywhere that the web can be exploited to provide a distribution vehicle that can be used to create ancillary revenue streams. As I’ve written previously, YouTubeRed is the greatest thing since sliced bread, and it’s YouTube’s way of creating a micropayment system for those artists whose music is actually played, whether sponsored by corporations or otherwise. This is a certain harbinger for the healthy future of all of the arts, because the output of artists cannot be treated like manufactured products anymore. The arts belong to everybody, and if we enjoy them, it’s our responsibility to pay for them in one way or another.

We’re at the dawn of a great awakening of right brain output, and this pleases me. Industrial age mass marketing was not kind to those wishing to distribute their creative wares, and we’re experiencing the fruit of that today.

The squeeze by consumers has uncovered certain ugly realities:

  • Wall art is mass produced, because it’s cheaper than originals (and no mall carries original work anyway).
  • Music is entirely hit-based and celebrity-based.
  • Repetition is the lifeblood of arts-related industries but the destroyer of the arts themselves.
  • Hollywood only repeats successful formulas.
  • Publishers will only publish that which they know will sell.
  • All of the arts are based on the bottom line, because the arts are “owned” and operated by corporations.
  • As a result, the commercial expectations of artists are entirely wealth-based and unrealistic.

The web, however, has disrupted everything by making everybody’s art available to anybody. Remember, the network views middlemen as a mistake and routes around them. Therefore, you cannot superimpose laws created for the one-to-many world of mass media over the infrastructure of the network. It simply doesn’t work, because scarcity doesn’t (can’t) scale when everybody’s connected. It certainly carries a different value than it does in a disconnected marketplace, and all industries will be forced to deal with this at some point in the not-too-distant future. I understand the desperate nature of disrupted industries, but that does not justify throwing existing laws at the problem, and this includes copyright. We’re going to need visionaries in both the public and private sectors that don’t have institutional corporations in mind as benefactors, but instead, the artists themselves.

The arts are for everyone. As James Allen wrote in his wonderful little book As A Man Thinketh, “The dreamers are the saviors of the world,” and I take this seriously. The prophets of old were among the most sensitive of all humans, for their connection to the world beyond was far outside the norm. So, too, the artists of today prophesy with their work, and we need to pay attention. The problem is that prophecy doesn’t necessarily sell, and that’s our horrific loss. Bob Dylan is a rare example of both, but even at the height of his popularity, his music was an acquired taste. Of course, this was when the message of much of the music world was more important than a song’s ability to recruit wallets. Again, our culture has suffered, because we cannot hear today’s silenced messengers.

Of course, change always takes time, especially with lawyers reproducing like rabbits and for whom “the law” is natural essence of their sustenance. I’m also one of the old guys, so I probably won’t see it in my lifetime.

Nevertheless, let me encourage anyone who works for or benefits from the arts to set your minds on change and help move the rock collectively forward. Not only is it in your best interests, but it’s best for all of our progeny.