Dear Parents and Grandparents

The Scroggins Family of St. Louis

I want to speak to you here as a person with a peculiar study focus. I don’t know why or how, but I’m able to see what appears obvious to me, the birth and growth of the Postmodern Era in human history. Modernity with its logical systems focus has painted itself into a corner and must give way to the new. As modernity was birthed in the printing press, postmodernity was conceived and delivered from the womb of the web. I do not speak of philosophical postmodernism, but rather the changing of the eras in history. The mantra of modernity is “I think and reason, therefore I understand” but it has changed to “I participate, therefore I understand.”

Are you with me?

We must be able to see what’s coming in terms of the big things as this era develops further. We may not be around for the payoff that our children and grandchildren will experience, but there are ways we can equip ourselves to help them today, beginning with an acknowledgement that life is definitely changing. It’s super important for them to participate, even though we’re making this up as we go along.

We are all connected now. That means I can connect directly and sideways with everybody else or just a select few. This is something completely new, and we can’t even image how much life on earth is being and will be changed as a result.

First, a warning. You either do this for them, or somebody else — with less concern for their individuality — will do it for them, and this is not a best practice for tomorrow.

Even to the young man, let’s say, who’s only interested in working in the trades, either for somebody or as an independent contractor, even he will sink or swim on his ability to use the network effectively. It’s the way of future competition, and nobody will be exempt.

Our digital identities will actually be more important than what we know under the sun, and this is where we can help our progeny.

  • Equip them before they are even able to help themselves. Buy domains. Secure usernames. Sit with them and help them develop their online IDs. If they don’t control their own brands, someone else will do it for them.
  • Show them the dangers, but don’t dwell on it, for it’s their creativity that needs tapping more than their security needs protecting.
  • Teach them about links and how everything is linked together. Links are the currency of the web, and you need to teach them why. These links teach a practical lesson in deconstructionism, something that is of enormous value in helping our children shape their lives. It must be taught early and often.
  • Do not discourage their involvement in video games, because they teach mental and manual dexterity and mind-to-finger channeling, skills they will likely need downstream.
  • Teach them to avoid being herded into traps by the lust of their own eyes.
  • Buy a generator for your home, so you can teach the value of being prepared for anything.
  • Show them that their attention is the only real scarcity in the commerce that’s being brought into existence, and as Kevin Kelly says, “We should be paid for it.” This means that postmodern advertising will seek out customers and pay them to watch their ads. The logic of this is solid, but feathers will be ruffled in the process of its development.
  • Teach them to back-up their work before they go to bed at night. Use a form of a server in your home that can serve as storage and back-up for everything.
  • Put searchable books in your digital library, including everything they’ll need for school and the interests that they display.
  • Get them private lessons in Google/YouTube, coding, Photoshop, WordPress, and social media. There are people in your community who will do this on any level you wish.
  • Teach them to think of school as a place where they can practice their branding, to not be swayed by eyes that are being exposed to cultural fads and stereotypes. Just keep them pressing forwards.
  • Show them that the more dependent we become on electricity, the more vulnerable are EMP weapons. Personal protection against such will be a thriving business downstream. Think “shielding” or similar responses.
  • Teach them all you can about human nature, and how it doesn’t change in the digital world. Teach them to study the whys of human nature, which will open the door to better understanding motive. A certain degree of cynicism is healthy, because they will certainly be exposed to propaganda in their search for truth. Teach them discernment.
  • Personal branding belongs to each and every person on the block, and it’s perhaps the most important subject to learn while growing up.
  • Do not forsake teaching them grammar and good English, for technology is still learning nuance.
  • Teach them the true nature of God, for God is most certainly One who participates with us in our everyday lives and provides an internal governor for our behavior.

No matter how much modernist people insist that IRL is better than URL, we’re learning in the 21st-Century that the efficiencies of URL render much of life to be wasteful. Take the current kerfuffle over the Post Office and mail-in ballots. Do you honestly think we can’t eventually create a secure voting system online? The web may lose some of its anonymity, but would that really be all that bad?

I see the day when the opportunities of the web vastly outweigh concerns from our old ways of doing things. We will listen to the naysayers and thank them for their concern, but we must never put them in charge.

Modernity is done; long live the Age of Participation.

Are You (and your kids) TV Ready?

The seminal marketing (see Doc’s comment below) book for the digital age was The Cluetrain Manifesto, first published in 1999. The first thesis was “Markets are conversations,” and I immediately sensed that this line of thinking would become my own, for I couldn’t argue with the book’s wisdom. It is still highly relevant today, especially if you’re lacking some foundational thinking about the web. It’s available for free here.

Dan Gillmor’s “We the Media” in 2004 and J.D. Lasica’s “Darknet: Hollywood’s War Against the Digital Generation” in 2005 were the first two books to generally describe the disruption of personal media. J.D., in fact, coined the phrase “personal media revolution” to tag what was about to descend upon our culture. And, oh boy, has it ever! I was so convinced of its certainty, that I dedicated many years to study it and report back to television clients about the enormity of it all.

Nobody cared. They were making too much money doing things the old way, and that was professional media’s great downfall. These executives could only see as far as their business model could carry them. They were married to one-to-many marketing and too blind to even see the disruption of targeting individual browsers. Online, I would tell them, afforded two-way advertising wherein the ad was served to eyeballs, but the server received information back from the ad. It was obvious to some of us that the pros were doomed.

When I was teaching college students, they’d ask, for example, what’s the best way to get to be a sportscaster? My response was always, “Just BE a sportscaster. Establish your brand. Blossom where you’re planted. You don’t need the institution to ‘do’ sports, not when you can do it on your own.”

The web loathes filters and their roadblocks, which it views as inefficient annoyances that serve no useful purpose. The web’s basic function is to connect people in a 3‑dimensional media form. It can be one-to-many, many-to-one, and most importantly, many to many, thus turning every browser into a form of media company itself, including the people formerly known as the advertisers.

The personal media revolution has advanced so far today (and it’s got a long, long way to go yet) that everyday people have been able to exploit the free time granted them through the coronavirus to explore beyond surfing or connecting via social media. No institution has been more impacted that adult entertainment. Yup, that’s right; good old porn. For the uneducated, Only Fans and many other similar sites offer software that enables anybody to become a porn star and get paid directly by the audiences they “serve.” This same concept is giving new light to each of the arts, and this is a good thing for our culture.

While this is highly chaotic to many other institutions of the West (and I could go on), but the aspect of this that needs the most discussion is how TV itself is being reinvented. The very definition of the TV is changing. In the beginning, it was reserved for broadcasters only. As each new form of video delivery appeared on the scene, they, too, were tagged (by the disruptors) as “TV.”

And today, YouTube is exploding with fresh content posted by this personal media revolution, and they are called “TV.” In the world of Reality TV, the vast majority of contestants are seasoned TV performers before they set foot on the set. In truth, those who apply to be on reality shows see the experience as a way to dramatically increase their individual influence on social media as experienced TV performers.

On the show Married at First Sight (MAFS), this same thinking applies, although this show can involve some very unusual contestants. Take Henry, of Henry and Christina, one of the couples married at first sight in the current season. Henry is, well, a little quirky with quite an awful set of parents who doubtless contributed to his lack of social skills. Reddit, that online gathering of talkative people with opinions who enjoy the company of others of a similar ilk, has a whole section on MAFS.

One Redditor (as they’re called) who goes by NoWayJeFe, had this to say about Henry: “Decent guy just not TV ready.” It would seem being “TV ready” is a prerequisite for appearing on these sorts of shows, but it speaks volumes about where we are as a society. It would seem that from the earliest years, kids are now learning how to be “TV ready” from the time they face their first cameras and microphones, even if it’s just an iPad.

There’s the Barbie TV News Team dolls, where little girls can pretend to be the real thing. Take a quick look at YouTube’s kids channels, and you’ll be overwhelmed by the sheer number of kids playing TV. It’s almost a rite of passage these days, and in so doing, these kids and teens are learning what we all have known for a long time in the world of television news: it’s just not all that hard to do. Sorry if I’m toe-stepping here, but it’s just much, much easier than all the “broadcast” schools would have us believe. I mean, where’s the money for an industry that can be easily duplicated with an iPhone?

Think TV has shot its wad in 2020? Think again, because there are no rules to these youngsters as they invent their own uses for the video medium. They start by copying but soon move to innovating. Those who pretend its rocket science are slowly going to fade into the setting sun.

To parents and grandparents, are your kids TV ready? If not, that would be a great investment for their future. Get them what they need to make media. Buy usernames or obtain them for free on the various sites that require them. They will fight their own media wars downstream, and those who’ve been properly prepared will have a head start.

But what do I know, right? We’ll see. Maybe I won’t see how far it goes, but you certainly may. And, those kids of yours will be the ones who’ll need these skills the most.

(EDITOR’S NOTE: Hey local TV. This remains a viable business opportunity. You balked at it all those years ago, but it’s still there. Who better to teach local people to be TV ready than local TV?)

The Re-Rise of the Newsletter

The professional news industry is being forced to return to its roots by a world it doesn’t — and probably never will — fully understand. It began with the industry’s initial response to the digital disruption, which was to reproduce its entire finished product for the web. The web, however, wasn’t built by newspapers; it was built by highly creative and rebellious geeks who changed the world without the status quo telling them it needed changing.

The web was a brand new communications invention, not a new distribution channel for old ways of doing things, and in missing this truth, the industry was completely lost. The newspaper people wanted to present their finished product online, but the geeks knew from the start that this was inefficient and a cheap substitute for what was possible.

Blog software, with its reverse chronological flow, came first, quickly followed by ways to distribute content apart from its host. Social media is, at core, the news “audience” talking amongst themselves, which was contrary to the top-down relationship that the press had with its readers. The shift to mobile brought new challenges, the biggest being a playing field built around scrolling and video in portrait mode. News drifted away from the finished product variety and into the world of continuous news.

Of course, the biggest disruptor by far was how advertising was changing to adapt to the new, and a realization that smart marketers could provide ads at the browser level and based on the behaviors of that browser. This offered a much greater likelihood of advertiser return-on-investment. History books will cite this as causing the death of newspapers, but it’s really more a case of ignorance, for newspapers still lack the technology and the networks to provide this to local advertisers. The industry has ceded defeat to Google without even firing a shot.

And, now comes the newest era of the email newsletter, a technology that’s been around since the dawn of email but generally only used to provide links to the industry’s “real” content online. The shift today, however, includes those who give the energy it takes to produce actual content for newsletters, and it’s a godsend to overwhelmed news consumers. This trend is going to continue until a company’s online newsletter will become the primary method that news organizations use to disseminate news and information.

People can pass them around, which often results in new subscribers.

The first trader newsletters during the Middle Ages — actual letters from observers in far away places — were the precursor to the newspaper industry. Wikipedia notes that “Trader’s newsletters covered various topics such as the availability and pricing of goods, political news, and other events that would influence trade.” This is the essence of today’s developing process, and it suits not only the web’s unique abilities but also that most precious of earthly commodities: time.

I’ll be 74 this summer, and I spend most of my days online in an endless search for knowledge. Even with all that time, I still feel uninformed, because studying modern times is like trying to take a sip from a firehose. It’s the primary reason I’ve turned to newsletters. They’re out there; you just have to find them. Here are five newsletters that hit my inbox overnight or every morning:

The New York Times: While this is primarily a tool to “drive traffic” back to its newspaper site, the content is growing to include small story summaries throughout. It’s a way to follow the Times without subscribing to its main product.

Mondoweiss: I have family of Palestinians that lived in Amman, Jordan for a great many years, so my window on the Middle East is a little different than most. I don’t trust the Israeli’s, and I need an outlet that understands this. Mondoweiss is a terrific example of a point-of-view news organization that represents an extreme minority in the West. I need that to stay informed.

Dave Winer: Dave is one of the real gems in providing important technology news in a highly conversational format. I also really like Dave as a person, and his takes on life in general also give me food for thought. Dave’s is a constant voice on Twitter, and he uses his newsletter to summarize those thoughts. Moreover, and this is important, Dave is always a yard ahead of everybody else, and if he’s taking the trouble to produce a newsletter, it’s something that requires my attention.

Mathew Ingram: Mathew provides summaries and links to the stories he finds important. I trust Mathew and lean on his understanding to help my own.

Brian Stelter and Oliver Darcy: CNN’s Reliable Sources is (by a mile) the most useful contemporary newsletter in the market today. It is the model for others to copy, for it’s loaded with content written for readers of the newsletter. What a concept! Oh, it contains marketing and links, but it is written to be read, and the summaries are specifically aimed at people such as myself and all of those who just don’t have the time to invest in reading complete stories.

There are many others out there, and I’ll probably be extending my subscription list as I find those suited to my tastes. The point is that I get to decide what I wish to influence my thinking, not the forced and irritating offerings of the artificial and manipulative hegemony known as objectivity. That old standard disappeared with the advent of continuous streams of news. Journalism has always spoken with the authority of overseers, which is the luxury afforded to those who could afford a printing press. Today, every single person on the net is a media company and able to distribute their content just like the big boys.

To those who would drag out the ol’ echo chamber meme to accuse me of circular logic, let me state once again that my experience in helping to create right wing news means that I know that it’s just political propaganda disguised as news. Give me a little credit for that tidbit, because I’ve already turned the page on it.

If you don’t subscribe to newsletters, my advice is to begin today. Click on the links I’ve provided, if you’re interested in those. If you find yourself being fed content that you find bitter or tasteless, unsubscribing is just a click away.

To those in the news industry, if you don’t produce a newsletter, what are you waiting for? The only rules are that it can’t be a vehicle that merely “drives traffic” back to its point of origin, and ads should be presented as content, perhaps even written by the newsletter’s author(s).

Birds of a Feather

Only Bernie Sanders can win Trump supporters

Until yesterday, I believed there was zero chance that Donald Trump would be re-elected. Today, I’m not so sure. That’s because none of the serious mischief that’s going on in the White House today matters with his street level support. None of it. As in, it’s all irrelevant, and it does zero good to argue with them using facts alone. This is the same attitude that existed during the 2016 campaign and fills arenas wherever Trump is speaking. It’s also what the professional observers (the press) continue to miss today.

I had what can best be described as a moment of clarity yesterday while arguing with my focus group of two neighbors (Don’t go there. I don’t need more in order to listen.). Their demographics don’t matter. It’s their psychographics that set them apart, and I don’t think the press really understands this. So, it’s not what Trump is or isn’t “doing;” it’s what he represents as the leader of this group. That’s the key to understanding.

These are Americans in the truest sense. Many are ex-military. They understand and accept duty and pecking order. They call “bullshit” on anybody in Washington who claims to have their backs. They’re seriously mad as hell and demand change. They KNOW what they’ll get from the status quo, and they see in Trump a man who at least tries to be a political outsider.

“He’s smart. He’s not going to do things the old way. No matter how painful, we need somebody like him in office.”

“I’m tired of the United States paying for everything throughout the world. We can’t keep doing that, and I don’t care what other countries think of us. We’ve GOT to take care of ourselves first. Let other countries send their people to these wars everywhere.”

“He’s not a politician. He’s a businessman, and he’s running things like a smart businessman would.”

But the real giveaway is when we discuss Democratic candidates. The only one they’ll seriously consider is Bernie Sanders. What this says very clearly to me is that what these people want is change, and that’s the message that everybody seems to be missing. Donald Trump and Bernie Sanders couldn’t be further apart in terms of policy, character, or platform, but they are joined at the hip in criticizing the status quo.

Anger drives supporters of both. Everything is not just fine.

Postmodernism Marches On (Although Most Still Don’t See It)

Postmodernism — that is the new cultural era brought about by the advent of the internet and the web — is advancing far from the sight of those whose oxen are being gored in the process. Call it what you wish, but long after I’m gone, and on into the centuries to come, the empowering of the people will continue. Chaos will be the on-the-table discussion item in the years ahead, because those people who are latched onto the tit of logical and rational modernism can see only chaos with anything else. Always remember the precision of Henry Adams’ observation that the way of nature is chaos, but the dream of man is order.

Let me state emphatically, too, that chaos is in the eye of the beholder. To the postmodernist, there’s nothing inherently chaotic about this new era, only that it is a welcome change from the silos of logic and reason to the breath of creative fresh air.

Even now, the evidence of the conflict between the old (modernism) and the new (postmodernism) is everywhere. It’s in every human institution, like a slimy monster that fits itself into places where it seemingly doesn’t belong and challenges us to rethink just about everything and especially the form of personal advancement known as “credentials” or “expertise.” Jeff Jarvis refers to such as “the high priests” of culture, those who’ve managed their way to the top through their lineage, schooling, hard work, luck, and especially through the protections in place to help those already near the top and to make it difficult for everybody else. Witness the current scandal involving the purchase of bogus “scholarships” to access the best universities in the land. This is a logical behavior in a world that values credentials based on schooling.

As C.S. Lewis wrote in his commencement speech at King’s College, University of London, in 1944 titled “The Inner Ring,” once a person makes it into the inner circle, she defaults to making it harder for others to get inside.

“…your genuine Inner Ring exists for exclusion. There’d be no fun if there were no outsiders. The invisible line would have no meaning unless most people were on the wrong side of it. Exclusion is no accident; it is the essence.”

Protected knowledge is that which separates everyday people from the experts in a logical, modernist culture. For example, it’s what gives doctors the fortitude to suggest that their medical degree beats Google searching, but this is merely self-preservation in a chaotic tsunami of informed patients. This will rage on, and it has already partially disrupted the authority of the physician. It’s not that she isn’t an expert anymore; it’s just that her expertise — with its incumbent authority — isn’t what it used to be. This conflict will continue until we find and accept that we’re all better off with such knowledge. The medical industry? Not so much.

We all have personal stories of how the institutions of the West have failed us in one way or another. The simple truth here is that the “push” world is being replaced by one that “pulls,” and no matter how many lawyers get involved, the rise of the people — those who’ve today known a freedom that our ancestors never imagined — will not go backwards. Look, information is power, and power that is distributed horizontally in a democracy will forever tip the scales away from absolutism at the top, much to the dismay of those at the top of the modernist pyramid.

Try to search ANY medical condition, and you’ll find at least one group of people with that condition who are ready and able to help those newly diagnosed. If one’s medical degree is, in fact, the be all and end all, then why are these groups forming? It’s because, for a great many people, medicine has its own fatted calf to protect, and its needs are not always in the best interests of patients. As long as the A.M.A. governs medical practice in the U.S., the practice of medicine will never be fully patient-friendly. The demands on practitioners is so great each and every day now that they simply don’t have the time or the inclination to discuss or argue medicine with patients. And that is to their great shame. Higher education doesn’t make you smarter; it merely positions you for scaling the imaginary cultural ladder.

In his seminal argument, Everything Is Miscellaneous, Harvard author David Weinberger makes the case that no knowledge storage retrieval system that humans can possibly create could ever outdo basic search. This is the “pull” concept in long form. Knowledge can’t be sorted into any directory system that can compete with search. From grocery store shelves to libraries to any institutional silo, it’s impossible to even come close to the efficiency of search. And search has gotten so good that even coming close on a guess often leads to what the user is actually seeking. This is not about to go backwards, so those who insist that THEY can organize their goods in such a way that physical proximity is necessary are being quite ridiculous. After all, these sorts of organizations exist to advance themselves, and it doesn’t matter to them if consumers are inconvenienced.

But, Terry, what if shoppers need what they’re seeking NOW? Enter Amazon’s new “same day” delivery. This is a powerful game-changer that’s getting very little publicity, but just try to imagine a downstream scenario in which such a service is thriving. Amazon has turned the entire retail system on its head already. People will soon come to accept such and will revel in the magic of it all. Imagine the time saving! Shoppers won’t have to go store-to-store in order to find something; they’ll simply search for it online, and it will come to them. This is uniquely postmodern, because stripping away hierarchies is the logical future of empowered people. Grocery chains offer pick-up service, and while that’s nice, it can’t compete with same-day home delivery via Instacart. This will change. I promise you.

And now comes Amazon Prime Wardrobe, where the company will send a box of clothes pre-selected by the user along with a handy convertible box which is used to send that which the customer doesn’t want back to the company. This eliminates the need for the store and the booth in which we try on clothes and moves the whole process to the living room or bedroom (or whatever). So, the customer gets a box of clothes, picks out what he wants, is charged for those, and returns the rest at no cost to him. This is designed to further destroy the value proposition of retail clothing shops, and for Amazon, it’s a way to say “anything you can do, I can do better.”

Those who fear that this horizontal empowerment itself will lead to future hierarchies are stuck in the past and fearful of Orwell’s 1984. The problem with this thinking is that the web provides the same opportunities to Aunt Helen that it does to Big Brother, for the web views them as identical. This is just one of the many reasons we fought so hard for net neutrality. The internet belongs to the people, and although we lost the first round on the issue — it’s a modernist response to the loss of control — we’ll be back and better prepared for what happens next.

Postmodernism is moving power to the base of the pyramid, while institutional power must be at the top. When people at the bottom seize the power given them through the net, they’ll never give it back willingly. So, we’re in for turbulent times as the culture groans in reaction to what it views as an assault, and there’s nothing new to this. The same thing happened with the dawn of the printing press and for the same reasons. At that time, the power was with Rome and the church. When Gutenberg had the audacity to print a Bible, the shit hit the fan, for the priests knew well the danger of putting “the word” in the hands of everyday people, and they were right. The reformation would never have happened, if only Rome held access to the book’s contents. It was John Wycliffe’s common language translation that led him to say, “This book shall make possible government of the people, by the people, and for the people.” The same concept is alive and well today.

In fact, it’s fair to say that the years following Gutenberg produced the same kind of Western response that we’re seeing today. Erotica was one of the first genres to be printed. Rome wanted to establish a licensing arrangement where only they could approve of those who wanted to print the Bible. It didn’t work, and the power of the Vatican in all matters cultural slowly but steadily slipped away.

Christian institutions ignore the web today and press for top-down control, which is kicking against the pricks of culture’s progressive but steady march. It’s not hard to understand, because all they know is a stage and the audience. They want little to do with the work of a more horizontal experience, because they simply cannot trust people who aren’t on the podium. “They’ll never get it right,” the thinking goes, “if they don’t have a group of educated higher-ups holding their hands.” Such nonsense. Look where we are today with Christian leaders saying that Donald Trump was ordained by God in the manner of the ancient Persian King Cyrus. This flagrantly false and misleading reference is so dangerous that we’ve become a people tripping up a step that isn’t there.

The hue and cry over fake news is another example of the modernist crowd screaming for control. I don’t deny this is an area that needs our attention, but it’s nothing more than a Trojan Horse foisted upon us by the top-down and right-wing crowds in an attempt to frighten us into submission. The originators of fake news came from the law and order right wing of American politics. In olden days, we used to call this “propaganda,” but it reached new pinnacles with the horizontal nature of the web. The right wing’s response to the clamor was simply to label opponents “fake” in order to hide their own mischief. In the wake of New Zealand, we now have people demanding that we regulate social media. This is akin to swatting a fly with an atomic bomb. We wish to shield our children from everything we went through (or “could” have gone through), and in so doing we’re preventing them from experiencing the very things that shaped our own character. It’s like beating our kids over the head with a 2x4 rather than giving our permission for them to scrape their knees.

The managers of the status quo come from two different groups — the lawyers, those rule-bound grifters who suck the life out of everything they touch and turn it into profit for themselves and those they represent — God bless ’em — and the world of business, where players sell their souls for profit and suppress anyone who stands in the way, including the government and especially the poor. The more people become aware of this, the more they’re going to object, and nothing will be impossible for them.

After me, there will be a sweeping constitutional convention to address all of this, because our government was formed in a previous cultural era and is insufficient to govern people who are connected horizontally. Traditions will be given more weight than today, perhaps even equal to laws, for traditions can be discussed and argued whereas our laws are currently given to us by lawmakers, those who exist at the pyramid’s top and therefore have their own self-centered wants and needs. Influence will slowly move to the bottom, although new forms of hierarchies are quite likely. The buck still has to end somewhere, at least that’s the way I think today.

Much is given to the politics of those who have the final say in our laws, the Supreme Court. The law says there shall be no litmus test for the selection of those who make it to this upper bench, but that is just lip-service. And, while we are kept busy with arguments about, for example, abortion or religious freedom, the most glaring political difference in the selection of nominees is the extent to which each supports business or the rights of workers. This is the real differentiator, because real power in our culture is a struggle between the top of the pyramid and the bottom. Everything else is a side show.

The Bible says the poor will always be with us, and it’s our reaction to this truth that is the great determinator of our response. If it gets in the way of those at the top, then it’s thought to be a nuisance to be ignored or even made worse, and this is another revelation that comes with empowering the bottom. Civil war in America today would not be political nearly so much as it would be class-motivated, and this energy has grown, in my view, during the Trump election and administration. So far, Republicans (the silk stocking crowd) have been successful at keeping the truth from their bottom supporters through arguments about religion and abortion, but that will not last forever.

Information is power, and power has a way of opening eyes.

Look, I know we’re in a season of cynicism and confusion, but please do not underestimate — under any circumstances — the power of the masses in determining their own government. This was Wycliffe’s point back in the 15th Century, and it’s the point today in the wake of the web.

If I had any influence on the Democrats, this is the message I would pound home to the people. It’s the money. It’s all about the money. Modernist thinking, however, forces the discussion to the box of “what new policies will you put in place instead?” This moves the narrative away from simply fixing what’s wrong to providing solutions ahead of time, so that they can be analyzed and dismissed by those at the top. That’s the cart before the horse and the source of our current gridlock.

If the base of the pyramid crumbles, the top will have no backs on which to stand. Think about it.

Dirty Trick #33: Rewriting History

Public manipulation by special interests has become a giant and painful carbuncle on the skin of the West today, and it threatens the very foundations of our liberty. We witness it every day, and yet people get away with it, because the public doesn’t have a clue. From the controlling narcissist to the special interest, manipulation is a dangerous game being played at all levels of our culture and something I think we ought to be teaching in high school (along with journalism). Permit me to offer two quotes by Edward Bernays, the father of professional public relations. He was one of the original thinkers on the subject and literally wrote the book on propaganda:

From his 1947 essay and 1955 book “The Engineering of Consent:”

If we understand the mechanism and motives of the group mind, it is now possible to control and regiment the masses according to our will without their knowing it.

From his 1923 book Crystalizing Public Opinion:

Those who manipulate the organized habits and opinions of the masses constitute an invisible government which is the true ruling power of our country.

This is the most under-reported story in the West, because the press not only views it as standard operating procedure in a civilized culture, but it also participates in the manipulation, sometimes knowingly but more often unawares. Again, if smart manipulators are going to be on the loose plying their trade, then we must somehow arm our citizens to recognize what’s going on. My recommended reading for this task is a little book that would serve well as a textbook for the class, The Thinker’s Guide To FALLACIES: The Art of Mental Trickery and Manipulation. I can’t possibly over-recommend this guidebook.

Today, I want to talk about Dirty Trick #33 from the book: Re-write History (Have it your way). It’s a very clever way to win an argument, because it undercuts your opponent by removing their foundational support evidence. It’s one of the most evil and seditious manipulations of all, and its practitioners can be so slick that it’s often difficult to figure out what’s really going on. Here’s part of what the book says:

“The fact is that human memory is continually working to re-describe events of the past in such a way as to exonerate itself and condemn its detractors. Historical writing often follows suit, especially in the writing of textbooks for schools. So, in telling a story about the past, manipulators feel free to distort the past in whatever ways they believe they can get away with. As always, the skilled manipulator is ready with (self-justifying) excuses.”

Sometimes, this appears obvious, such as what happens when the victor in a war is given the responsibility to write the history of the war. It’s guaranteed to be skewed. Other times, however, it is very, very subtle, and I want to point to two current examples of this taking place in our midst, one from the political right and one from the political left. That way, I can be criticized by everybody.

On the left, we have the transgender community — in an effort to justify itself — creatively rewriting history by redefining what it means to be normal in terms of gender identification. This is vitally important to the movement, because words like “normal” shove them into a corner labelled “abnormal” or “deviant,” and this bias comes naturally without people even giving a thought to the idea of gender preference. So, in order to make “trans” more palpable with the rest of society, it’s necessary to offer the idea that all gender difference is a result of nature, for if this can be done, then those who used to be tagged as abnormal or deviant can no longer be labeled as such. It’s just the luck of the draw.

And so, we have a new term inserted by the trans community into the English language: cisgender, cisgendered, or any derivative of cis, which is the opposite of trans. According to Google, it means “denoting or relating to a person whose sense of personal identity and gender corresponds with their birth sex.” It’s presented as a privilege, which means those so labelled can be the oppressors in society. So, what used to be considered “normal” is now just another position on a spectrum of gender identification. There is no normal. Everybody naturally exists along a linear scale with cis on one end and trans on the other end. Variations on the gender thought stream exist between the extremes, but we’re all just one, big happy family of different personal gender hands that we have no choice but to play, and that is a rewriting of history to the nth degree.

The term was originated in 1991 by German sexologist Volkmar Sigusch, so it’s a brand new piece of thinking. However, as Dirty Trick #33 advises, historical writing will ensue, and our children will be presented with this concept as historical fact. Mission accomplished through a manipulative logical fallacy. Those who oppose the thinking are deemed intolerant, and so it goes.

On the right, we have something that is even more sinister in its manipulation and one in which I participated in my role as executive producer of The 700 Club in the years prior to Pat Robertson running for President in 1988. We innovated what we called “TV Journalism With a Different Spirit,” news from a Biblical, Christian, and conservative perspective. We took ourselves seriously, and to present ourselves to the public, we needed to rewrite history. We did so by presenting as fact the assertion that all “news” is determined by political bias. Therefore, we simply took a position to the political right on the thought spectrum of journalism. This action meant that everybody else — from CBS News to the New York Times — was to the political left of us. This was a core principle upon which we functioned.

This, however, is a total fallacy, because “the news” is not a political product. Political information vehicles are called propaganda, and we’re back to the whole public manipulation theme. Think about it. News organizations used to operate on a belief in objectivity, and while we’ve all come to believe that objectivity was an unattainable ideal, we were always careful to be fair and present opposing thinking to anything that was presented as “new.” We took seriously the responsibility of writing the first draft of history, and our ethical rules were built upon that role. But the news is new, and that’s a cultural problem for conservatives, who are happiest with a tamper-proof status quo. New is progressive, and therein lies the rub.

As I wrote in my book, The Gospel of Self, before there was Fox News, there was CBN News, and we wrote the playbook for propaganda as news. It’s important to note that in the practice of this, there’s no need to provide balance. In fact, opposition to a right wing perspective can be mocked freely, because, after all, this isn’t journalism at all. It. Is. Propaganda. Once again, as Dirty Trick #33 warns, historical writing has ensued since we rewrote history, and now our children are taught to believe that all news is political, and that there are two distinct “sides” in the institution of journalism.

Don’t get me wrong; I do think the arrogance of the press has contributed to its own demise and that objectivity was an unrealistic ideal in the first place. However — and this is what’s important — as long as the press plays only defense in the game of public manipulation, those quietly guiding the disruption — the fundamentalist conservatives — will continue to advance in the culture. The left is being defined by the right today, and this is the dangerous fruit of logical fallacies. For as long as we view justice and mercy as two opposing sides of the same coin, we will always favor one or the other, depending on who’s in charge.

We need to avoid these stacked decks by understanding logical fallacies when they are presented. Otherwise, we’re like punching bag wives in the hands of evil but gifted narcissist husbands for whom all of this is as natural as breathing.