Dirty Trick #33: Rewriting History

Public manipulation by special interests has become a giant and painful carbuncle on the skin of the West today, and it threatens the very foundations of our liberty. We witness it every day, and yet people get away with it, because the public doesn’t have a clue. From the controlling narcissist to the special interest, manipulation is a dangerous game being played at all levels of our culture and something I think we ought to be teaching in high school (along with journalism). Permit me to offer two quotes by Edward Bernays, the father of professional public relations. He was one of the original thinkers on the subject and literally wrote the book on propaganda:

From his 1947 essay and 1955 book “The Engineering of Consent:”

If we understand the mechanism and motives of the group mind, it is now possible to control and regiment the masses according to our will without their knowing it.

From his 1923 book Crystalizing Public Opinion:

Those who manipulate the organized habits and opinions of the masses constitute an invisible government which is the true ruling power of our country.

This is the most under-reported story in the West, because the press not only views it as standard operating procedure in a civilized culture, but it also participates in the manipulation, sometimes knowingly but more often unawares. Again, if smart manipulators are going to be on the loose plying their trade, then we must somehow arm our citizens to recognize what’s going on. My recommended reading for this task is a little book that would serve well as a textbook for the class, The Thinker’s Guide To FALLACIES: The Art of Mental Trickery and Manipulation. I can’t possibly over-recommend this guidebook.

Today, I want to talk about Dirty Trick #33 from the book: Re-write History (Have it your way). It’s a very clever way to win an argument, because it undercuts your opponent by removing their foundational support evidence. It’s one of the most evil and seditious manipulations of all, and its practitioners can be so slick that it’s often difficult to figure out what’s really going on. Here’s part of what the book says:

“The fact is that human memory is continually working to re-describe events of the past in such a way as to exonerate itself and condemn its detractors. Historical writing often follows suit, especially in the writing of textbooks for schools. So, in telling a story about the past, manipulators feel free to distort the past in whatever ways they believe they can get away with. As always, the skilled manipulator is ready with (self-justifying) excuses.”

Sometimes, this appears obvious, such as what happens when the victor in a war is given the responsibility to write the history of the war. It’s guaranteed to be skewed. Other times, however, it is very, very subtle, and I want to point to two current examples of this taking place in our midst, one from the political right and one from the political left. That way, I can be criticized by everybody.

On the left, we have the transgender community – in an effort to justify itself – creatively rewriting history by redefining what it means to be normal in terms of gender identification. This is vitally important to the movement, because words like “normal” shove them into a corner labelled “abnormal” or “deviant,” and this bias comes naturally without people even giving a thought to the idea of gender preference. So, in order to make “trans” more palpable with the rest of society, it’s necessary to offer the idea that all gender difference is a result of nature, for if this can be done, then those who used to be tagged as abnormal or deviant can no longer be labeled as such. It’s just the luck of the draw.

And so, we have a new term inserted by the trans community into the English language: cisgender, cisgendered, or any derivative of cis, which is the opposite of trans. According to Google, it means “denoting or relating to a person whose sense of personal identity and gender corresponds with their birth sex.” It’s presented as a privilege, which means those so labelled can be the oppressors in society. So, what used to be considered “normal” is now just another position on a spectrum of gender identification. There is no normal. Everybody naturally exists along a linear scale with cis on one end and trans on the other end. Variations on the gender thought stream exist between the extremes, but we’re all just one, big happy family of different personal gender hands that we have no choice but to play, and that is a rewriting of history to the nth degree.

The term was originated in 1991 by German sexologist Volkmar Sigusch, so it’s a brand new piece of thinking. However, as Dirty Trick #33 advises, historical writing will ensue, and our children will be presented with this concept as historical fact. Mission accomplished through a manipulative logical fallacy. Those who oppose the thinking are deemed intolerant, and so it goes.

On the right, we have something that is even more sinister in its manipulation and one in which I participated in my role as executive producer of The 700 Club in the years prior to Pat Robertson running for President in 1988. We innovated what we called “TV Journalism With a Different Spirit,” news from a Biblical, Christian, and conservative perspective. We took ourselves seriously, and to present ourselves to the public, we needed to rewrite history. We did so by presenting as fact the assertion that all “news” is determined by political bias. Therefore, we simply took a position to the political right on the thought spectrum of journalism. This action meant that everybody else – from CBS News to the New York Times – was to the political left of us. This was a core principle upon which we functioned.

This, however, is a total fallacy, because “the news” is not a political product. Political information vehicles are called propaganda, and we’re back to the whole public manipulation theme. Think about it. News organizations used to operate on a belief in objectivity, and while we’ve all come to believe that objectivity was an unattainable ideal, we were always careful to be fair and present opposing thinking to anything that was presented as “new.” We took seriously the responsibility of writing the first draft of history, and our ethical rules were built upon that role. But the news is new, and that’s a cultural problem for conservatives, who are happiest with a tamper-proof status quo. New is progressive, and therein lies the rub.

As I wrote in my book, The Gospel of Self, before there was Fox News, there was CBN News, and we wrote the playbook for propaganda as news. It’s important to note that in the practice of this, there’s no need to provide balance. In fact, opposition to a right wing perspective can be mocked freely, because, after all, this isn’t journalism at all. It. Is. Propaganda. Once again, as Dirty Trick #33 warns, historical writing has ensued since we rewrote history, and now our children are taught to believe that all news is political, and that there are two distinct “sides” in the institution of journalism.

Don’t get me wrong; I do think the arrogance of the press has contributed to its own demise and that objectivity was an unrealistic ideal in the first place. However – and this is what’s important – as long as the press plays only defense in the game of public manipulation, those quietly guiding the disruption – the fundamentalist conservatives – will continue to advance in the culture. The left is being defined by the right today, and this is the dangerous fruit of logical fallacies. For as long as we view justice and mercy as two opposing sides of the same coin, we will always favor one or the other, depending on who’s in charge.

We need to avoid these stacked decks by understanding logical fallacies when they are presented. Otherwise, we’re like punching bag wives in the hands of evil but gifted narcissist husbands for whom all of this is as natural as breathing.

When “great economic news” isn’t

(AP Photo/LM Otero)

I’m not sure why I feel so compelled to make this post other than to document to my own satisfaction the outrageousness of Donald Trump’s complaint that the mass media is ignoring “the great economic news” since he took office. This ridiculous campaign to ping the minds of his supporters follows the pattern that I and many of my friends have expressed as honest concern for America. It’s the responsibility of every citizen to keep themselves informed, and I guess that’s what I’m trying to do here.

So, with apologies for burying the lede, let’s begin with the president’s assertions and his evidence.

The Dow and the Nasdaq are up since January. Well, yes, but they’ve been trending up for many years (since the collapse in 2008 corrected by Trump nemesis, Barack Obama).

According to Mother Jones, employment for the “drilling and energy sectors” has been flat since Trump took over, and “the S&P 500 Energy Sector has been dropping all year and is well below its Election Day level.”

600,000 new jobs? This is highly misleading, but who cares, right? Newsweek did some necessary research: “So far in 2017, the U.S. economy has added an average of 178,000 jobs per month—slightly lower than the 2016 average of 187,000 under the Obama administration. And Trump is currently some way short of his promise to create 25 million jobs in the next decade, or 208,333 per month.”

Unemployment has been on a downward path for many years, including when that awful Barack Obama was in office.

There are no real studies on “enthusiasm,” so even if we give that to the president, the whole glowing Twitter report is badly inflated.

What Donald Trump has accomplished with these tweets, however, is to make yet another assault on the press as “fake news” and provide talking points for followers who will gobble them up like candy. This is beyond dangerous for a free society that must rely on accurate economic forecasts to help the rest of us cope. Here’s what I mean.

The 1,000 Carrier jobs that Trump “saved” during the election were not saved at all. All will be gone by Christmas. The new coal mine that was opened in Pennsylvania was approved long before the president was even elected. According to CNN Money, “Get ready for more ‘closing sale’ signs in the windows of your local retailers.” It’s really quite dismal for retail. Malls closing. Department stores closing. Even mom & pop stores are closing. And then there’s this from CNN Tech:

Robots have already cost millions of factory jobs across the nation.

Next up could be jobs at your local stores.

 Between 6 million to 7.5 million existing jobs are at risk of being replaced over the course of the next 10 years by some form of automation, according to a new study this week from by financial services firm Cornerstone Capital Group.

That represents at least 38% of the current retail work force, which consists of 16 million workers. Retail could actually lose a greater proportion of jobs to automation than manufacturing has, according to the study.

There’s absolutely nothing about any of this that’s coming from the White House, least of all a plan on how the have-nots (you and me) will deal with this stuff. Maybe that’s what makes me so sick about the prancing Donald Trump, who is really only in this for himself and his silk stocking buddies.

Media mergers and hanging on

I need to step away from book promotion for a minute to make a comment the current state of local media. First, there’s the merger/sale this week between Sinclair Media and Tribune Media that will give Sinclair over 200 local stations in the American TV world. In that world (mass marketing/mass media), the bigger the footprint, the greater the profit, for the core competency of media companies is the ability to produce an audience for marketers. Secondly, an interesting article today in the Columbia Journalism Review about the fiscal health of Gannett and its future headlines this way: “Gannett and the last great local hope.”

Sinclair and Gannett will take their places in the halls of commerce as the last buggy whip makers for the mass media industries of television and newspapers, and while there’s certainly nothing wrong with this, there’s a much bigger problem ahead for local communities, and that is the loss of local advertising. I’ve been harping on this for so many years that I’ve grown weary of the sound of my own voice, and while the prophecies of 15 years ago are now coming to pass, the industry still doesn’t understand what’s really taking place.

The old saw about business disruptions goes like this: “If the railroads had known what business they were really in, they would have owned all the early airline companies.” The railroads were in the transportation business, not “the railroad business,” and that was their Waterloo. In like manner, media companies are in the advertising industry, not the radio, television, or newspaper industries. Follow the disruptions in advertising, and you’ll see the downfalls in local media.

But it’s even worse than you think, for the ascending advertising giants are all digital ad exchanges and ad networks. They have the ability to serve ads to any and every browser anywhere and at any time, so the collection of data about those individual browsers (you don’t need a person’s name) has been the task of anyone wishing to remain relevant in the ad space. Local media companies have simply turned away from this most important task (“It’s not our business model.”).

One of the most significant obstacles that the net overcomes is geography, and so local advertisers – who used to spend their money with all sorts of local media companies – are now spending that money outside their markets with people who can do this browser-level targeting.

Gordon Borrell

Ask Gordon Borrell about how much money – real money – is moving from businesses in your community to advertising companies outside your market. You’ll be shocked, or you won’t believe it. These outside interests pay no taxes, support no community chests, employ no local people, and support no local organizations such as youth sports and so on. The money goes straight out of your community and into their pockets. It doesn’t pass go. It doesn’t collect $200. It just strips your community of a vital part of what makes it a community in the first place.

And yet, there is silence where there ought to be cries for help, because local media companies have badly failed the communities they used to serve by assuming that one can remain an analog mass marketing vehicle in the age of digital competition – not for the content they create (which is all we talk about) – but for the money that supports the production and creation of that content.

And so Sinclair grows and Gannett hangs on, both victims of their own corporate malfeasance. One thing they will never be able to say is that they weren’t warned.

You may now return to your regularly scheduled programming.

Resistance is the postmodern way

Up in Manitoba Canada, a Star Trek fan has had to give up his personalized Borg license plate ASIMIL8 because it was judged offensive to indigenous people. The Borg, of course, are a fictional evil species that force assimilation with the clever marketing phrase “Resistance is Futile.” It has absolutely nothing to do with indigenous Canadians, but the suggestion that it does isn’t frivolous in the least. It has broad ramifications for Western culture and bears a few words as a post-colonial gesture.

You could say that the Borg represent the very essence of Colonialism, the demand that those being colonized assimilate into the culture of the conquerors, the colonists. This means everything from adopting commercial, legal, and language norms to religious faith. The conquering merchants are happy, because the colonies produce profit. The conquering churches are happy, because it means more members and their tithes. This, of course, is all completely disguised as the betterment of those being colonized, but that’s mostly just hooey. Self-centered gain has always been the real motive of the “civilized” colonists, which was brilliantly played out in the Starz television series “Black Sails.”

There is, however, another critical form of assimilation in Western history and that is the requirement that those becoming new members of the colony from the outside be required to likewise assimilate. This is the birthplace of the thinking that all who wish to be American must speak English, fully embrace American customs, traditions, laws, commerce, and submit to all forms of government. This was the basis of “The Jewish Question” or “The Jewish Problem” in Europe that began in the Nineteenth Century and ended in Hitler’s “Final Solution.” The issue was the refusal of the Jews to fully assimilate into the cultures they called home, instead choosing to remain fully Jewish, with their own customs, traditions, and beliefs. This is arguably problematic for the home culture, yet it’s seldom discussed as relevant to the evil of the Holocaust and in its wake, the creation of the Zionist State, Israel. The irony of Israel’s assimilative demands of Palestinians is not lost on observers of conflict in the Middle East.

At home, assimilation is a major concern involving Muslims, for the government of Donald Trump is demanding a rising degree of assimilation than its predecessors ever imagined. The message to Muslims in America today is xenophobic: assimilate or go back to where your appearances and practices are the cultural norm. Join us or go home. The same mandate is placed upon refugees from Mexico and beyond. Speak our language. Join our society. Pay your taxes. Or go back home.

So this business of the fictional Borg versus the indigenous people of Canada is more than appears on the surface, for one must ask the question, “Where does it stop?” At what point is it proper to demand assimilation and at what point is it not? In the early part of the Twentieth Century, the demand was made that refugee Catholics be rejected, because they couldn’t fully assimilate into mostly Protestant America. Were the Catholics offended? Did it matter? Is the patriarchy right to demand assimilation of women? Do we care if women are offended by such? It would seem this question is of lasting importance to our Constitution and the very things that Mr. Trump assumes make America “great” again. It is a fundamental matter for anyone attempting to govern diversity. Do you take the hard road of encouraging diversity or the tried and true method of demanding assimilation? They cannot fully coexist.

Milton wrote the famous line, “License they mean when they cry Liberty.” Those who would fall on the side of liberty understand the value of voluntary assimilation just as they do the right of free people to function as a colorful thread in the tapestry that America has become. Those who fall on the side of license, however, demand assimilation and seek primarily the freedom to take anything and everything that benefits their own demands.

We are at a crossroads with this matter, my friends, and we’re each going to be asked to be counted for our own place along this spectrum.

War Propaganda as “Weaponized Narrative”

Weaponized Narrative Is the New Battlespace is a fascinating and highly perceptive take on the use of manipulating narrative to impact culture. The idea is that individuals, institutions, and nations are using disinformation campaigns to manipulate others to their bidding through the creation of easy-to-understand stories that support the interests of the storyteller. Technology is the bad guy.

Weaponized narrative seeks to undermine an opponent’s civilization, identity, and will by generating complexity, confusion, and political and social schisms. It can be used tactically, as part of explicit military or geopolitical conflict; or strategically, as a way to reduce, neutralize, and defeat a civilization, state, or organization. Done well, it limits or even eliminates the need for armed force to achieve political and military aims.

The efforts to muscle into the affairs of the American presidency, Brexit, the Ukraine, the Baltics, and NATO reflect a shift to a “post-factual” political and cultural environment that is vulnerable to weaponized narrative.

The writers, however, Brad Allenby and Joel Garreau, oo-directors of The Weaponized Narrative Initiative of the Center on the Future of War, a partnership of Arizona State University and the Washington think tank New America, make four critical errors in their own narrative.

  1. The most glaring is that the entire concept is framed within a modernist world view where top-down, one-to-many-communications is the operating mechanism for communicating deceit. This embraces the worship of order, the vision of a psychopath (benevolent or otherwise) seated at a command and control desk pushing levers this way and that with a sinister smile enveloping a cigarette that appears to have been there for at least a week. Elevating this to an act of war is old wine in new wineskins, because reality isn’t nearly as Orwellian as the fear-mongers would have us believe.
  2. The second error works with the first. It’s a blindness to the disruption created by the bottom of today’s communications pyramid being able to talk with each other and back “up” to the top. This ability turns mass marketing on its head, although you’d be hard-pressed to find any institution that will embrace it. Some political types are tapping the space, but it is always with the assumption that it can be used to get others to pass their narrative around. This is just more modernist thinking, and the future will include educating the bottom in such a way that fooling them will get more and more difficult. I realize some will call this utopian, because it’s too chaotic and we still live in a time where a disruption to order can only be dystopian. I reject this assumption. At best, therefore, this “weaponized narrative” is temporary and not systemic, as the writers believe.
  3. Thirdly, while presented as something new, it really isn’t. Controlling narrative has been around for centuries. It was practiced by the Roman Church until the printing press allowed the laity to access that which had been reserved for the priesthood, and everything changed. It was called “propaganda” by the father of public relations Edward Bernays, a social engineer who used a form of weaponized narrative on behalf of his clients, including the R.J. Reynolds Tobacco Company. Bernays was a member of the Creel Committee, organized by Woodrow Wilson to help America justify getting into World War I. If this isn’t “weaponized narrative,” I don’t know what it is.
  4. Finally, how does one pen an article about weaponized narrative without mentioning the real experts at the practice, Israel? The fear of being tagged antisemite blocks all reason when it comes to investigating this phenomenon, for not only is Israel writing the book on how to weaponize narrative, they are doing it in full view of everybody. Within the public information office of the State of Israel are special departments who work with companies like Facebook, Twitter, and YouTube to quash anything they view as “incitement” against the crimes they commit daily in the Middle East. This is a frightening reality, for Israel can turn any event into self-defense, regardless of the heinousness of crime. It truly boggles the mind that two highly intelligent people can publish an introductory article on a concept so important without even a mention of the successful efforts of hasbara.

The article also presents America as behind other players in the world in this skill, but the jury is still out on that one. It’s self-serving in the spirit of the Shirky Principle, for the effort the writers are leading attempts to understand weaponized narrative and present solutions. I’ll give them the benefit of the doubt here, for the article really does present some brilliant thinking and prose:

Narrative is as old as tribes. Humans are pattern-seeking storytelling animals. We cannot endure an absence of meaning. Rather than look up at the distribution of lights in the night sky and deal with randomness, we will eagerly connect those dots and adorn them with the most elaborate – even poetic – tales of heroes and princesses and bears and dippers. We have a hard-wired need for myth. Narrative is basic to what it means to be human.

It’s easy to critical, but this is not nitpicking. The solution to any form of totalitarianism is along the bottom of the new communications pyramid, and I don’t think these manipulative storytellers can count on ignorance forever.

BONUS LINK:  U.S. To Build A “Weaponized Narrative” Into The Future Of War

The Mining of Christian Discontent

It’s never enough, never, never enough. Why is all that we have simply never enough?” Olivia Newton-John

To watch the news these days, you’d think that President Trump’s army of dissatisfied white Christian people is happily moving its agenda forward, but you’d be mistaken. Hundreds of the ear tickling promises made by Trump-the-candidate are off the table or have been brushed aside entirely by Trump-the-President, and people are having doubts about their man. This is most readily expressed in the social media discussions among friends. How long those people will cling to the guy can’t be known, but one important thing is being overlooked by the professional observers: the anger for a revolution against the status quo that Donald Trump originally tapped remains unsatisfied. This is only going to get worse. Victims of a film-flam man aren’t likely to buy in again, but that anger is still festering.

My father was a factory worker in the furniture industry in Grand Rapids, Michigan. He operated a router, cutting the same piece of wood for the same furniture over and over again as part of an assembly line. He was a working man and a Democrat of the Adlai Stevenson brand. My father simply could not vote for Republicans, because they represented the wealthy, including the boss, the owners, the managers, all those who got rich on the backs of others, especially labor.

At the annual company picnic, the children of employees were each given a silver dollar, and it was a big deal for all of us. They were heavy and big, and they made our eyes pop. However, those shiny coins were also emblematic of the reality that the people carrying the bags full of them were the overseers, and we, as recipients of their largess, were not. When you hold a big silver dollar in your little hand, the mind wanders to what it might be like to hold two. Or three. Or more.

“Then I saw that all toil and all skill in work come from a man’s envy of his neighbor.” Ecclesiastes 4:4 ESV

My father even disliked Gerald Ford, the local boy who became President in the wake of Watergate. Ford came from East Grand Rapids, considered the other side of the tracks from our modest means. The idea that the haves should govern the have-nots is straight out of the colonialist playbook, the outcome of which is only good for the conquerers. I think my father knew that, and it’s one of the things that drives me in my old age. I believe that the people can rule themselves and that the net makes this possible.

But amazingly, disgust with the rich is now gone from our culture. It’s been replaced by envy and the dangled carrot that liberals have robbed you of your chance at the good life through the tyranny of the minority. All you have to do, the carrot reminds, to get your share is vote against the troublemakers. This forms a fascinating paradox for the people who elected Donald Trump, because there simply aren’t enough bodies in the one percent to elect a candidate anywhere. You must have working class people included, and that remains the biggest mystery of the Trump phenomenon. How do you get people like my father to vote WITH those above you in every status measurement?

Television reality shows pay their stars well, so even “realities” like the Jersey Shore, a Louisiana swamp, or a small town in rural Georgia are skewed because everybody seems to have money. Then there are the Kardashians and other famous families, the Housewives of wherever, the Sharks, the Bachelors and Bachelorettes, and the bargain hunters who always seem to hit it big. Endorsement deals featuring reality show “celebrities” create a wannabe sub-culture that mimics the wealthy in ways that contribute to the envy of our neighbors. How much of the debt in our culture comes from young people trying to emulate those they see on TV or online? Johnny has that car, so why not me? This is the self-centered cultural core that we explored at The 700 Club to raise money and channel this discontent to the Republican Party. It’s all in my book, The Gospel of Self: How Jesus Joined the GOP.

Envy unsatisfied easily becomes stored anger.

And the problem with anger is that it can redirect energy away from truth. Resentments always color one’s existence, because the narrative can only present a skewed reality. Resentment also burns the insides. The revenge we seek by remembering, which we intend for the source of the resentment, has nowhere to go except inward. We end up beating ourselves with the two-by-four intended for someone else. We paint ourselves as victims who deserve better, but the best a victim can do is survive. Those willing to let go and embrace life, however, are free to win.

The paradox of prosperity is that discontent increases with opportunities for acting on it.

Despite the election of Donald Trump, that anger is still throbbing in the hearts of the working class, white Christian mid-Americans that supported him as an agent of change. What he’s changed mostly so far is to switch the welfare of the poor to the welfare of the rich, making rules that benefit the rich, so that they can be richer. The jobs won’t show up. The promises he made to that disgruntled heart of America won’t be fulfilled, and the real revolt lies just around the corner.

My hope is that somebody will come along someday with a message that points to the Bible’s categorization of the rich as “oppressors” and opens the minds of middle America to the possibility that perhaps God isn’t a Republican. The reason I’m not optimistic about this is that these people aren’t driven by reason; they’re driven by faith.

Any person who will dance and kick with arms raised in church, speak in tongues, fall to the floor “in the spirit,” lay hands on the sick for healing, and generally give themselves over to a public display of emotional worship can easily be convinced to step outside reason on matters of conscience. The mind is a fertile field when opened by extreme forms of worship, which is why it most often comes before the message in church. Sixties rock superstar Jimi Hendrix said in Life Magazine’s October 3, 1969 edition: “I can explain everything better through music. You hypnotize people to where they go right back to their natural state which is pure positive—like in childhood when you got natural highs. And when you get people at their weakest point, you can preach into the subconscious what we want to say.

The point is that the “personal relationship with Jesus” preached by the public face of Christianity has come to represent the gathering to one’s self for personal gain along with a Bible that’s used as a self-help manual from God Almighty. These Americans are not satisfied — nor will they ever be satisfied — as long as they are convinced that they deserve more due to their loyalty to Jesus. As George Carlin would say, they’re “out where the busses don’t run,” a place where reason is a mile wide and an inch deep. Donald Trump tapped their inner disillusion with promises he would never be able to keep, and that is only going to turn up the heat on their anger.

The press would be smart to understand that this battle has only just begun.