War Propaganda as “Weaponized Narrative”

Weaponized Narrative Is the New Battlespace is a fascinating and highly perceptive take on the use of manipulating narrative to impact culture. The idea is that individuals, institutions, and nations are using disinformation campaigns to manipulate others to their bidding through the creation of easy-to-understand stories that support the interests of the storyteller. Technology is the bad guy.

Weaponized narrative seeks to undermine an opponent’s civilization, identity, and will by generating complexity, confusion, and political and social schisms. It can be used tactically, as part of explicit military or geopolitical conflict; or strategically, as a way to reduce, neutralize, and defeat a civilization, state, or organization. Done well, it limits or even eliminates the need for armed force to achieve political and military aims.

The efforts to muscle into the affairs of the American presidency, Brexit, the Ukraine, the Baltics, and NATO reflect a shift to a “post-factual” political and cultural environment that is vulnerable to weaponized narrative.

The writers, however, Brad Allenby and Joel Garreau, oo-directors of The Weaponized Narrative Initiative of the Center on the Future of War, a partnership of Arizona State University and the Washington think tank New America, make four critical errors in their own narrative.

  1. The most glaring is that the entire concept is framed within a modernist world view where top-down, one-to-many-communications is the operating mechanism for communicating deceit. This embraces the worship of order, the vision of a psychopath (benevolent or otherwise) seated at a command and control desk pushing levers this way and that with a sinister smile enveloping a cigarette that appears to have been there for at least a week. Elevating this to an act of war is old wine in new wineskins, because reality isn’t nearly as Orwellian as the fear-mongers would have us believe.
  2. The second error works with the first. It’s a blindness to the disruption created by the bottom of today’s communications pyramid being able to talk with each other and back “up” to the top. This ability turns mass marketing on its head, although you’d be hard-pressed to find any institution that will embrace it. Some political types are tapping the space, but it is always with the assumption that it can be used to get others to pass their narrative around. This is just more modernist thinking, and the future will include educating the bottom in such a way that fooling them will get more and more difficult. I realize some will call this utopian, because it’s too chaotic and we still live in a time where a disruption to order can only be dystopian. I reject this assumption. At best, therefore, this “weaponized narrative” is temporary and not systemic, as the writers believe.
  3. Thirdly, while presented as something new, it really isn’t. Controlling narrative has been around for centuries. It was practiced by the Roman Church until the printing press allowed the laity to access that which had been reserved for the priesthood, and everything changed. It was called “propaganda” by the father of public relations Edward Bernays, a social engineer who used a form of weaponized narrative on behalf of his clients, including the R.J. Reynolds Tobacco Company. Bernays was a member of the Creel Committee, organized by Woodrow Wilson to help America justify getting into World War I. If this isn’t “weaponized narrative,” I don’t know what it is.
  4. Finally, how does one pen an article about weaponized narrative without mentioning the real experts at the practice, Israel? The fear of being tagged antisemite blocks all reason when it comes to investigating this phenomenon, for not only is Israel writing the book on how to weaponize narrative, they are doing it in full view of everybody. Within the public information office of the State of Israel are special departments who work with companies like Facebook, Twitter, and YouTube to quash anything they view as “incitement” against the crimes they commit daily in the Middle East. This is a frightening reality, for Israel can turn any event into self-defense, regardless of the heinousness of crime. It truly boggles the mind that two highly intelligent people can publish an introductory article on a concept so important without even a mention of the successful efforts of hasbara.

The article also presents America as behind other players in the world in this skill, but the jury is still out on that one. It’s self-serving in the spirit of the Shirky Principle, for the effort the writers are leading attempts to understand weaponized narrative and present solutions. I’ll give them the benefit of the doubt here, for the article really does present some brilliant thinking and prose:

Narrative is as old as tribes. Humans are pattern-seeking storytelling animals. We cannot endure an absence of meaning. Rather than look up at the distribution of lights in the night sky and deal with randomness, we will eagerly connect those dots and adorn them with the most elaborate – even poetic – tales of heroes and princesses and bears and dippers. We have a hard-wired need for myth. Narrative is basic to what it means to be human.

It’s easy to critical, but this is not nitpicking. The solution to any form of totalitarianism is along the bottom of the new communications pyramid, and I don’t think these manipulative storytellers can count on ignorance forever.

BONUS LINK:  U.S. To Build A “Weaponized Narrative” Into The Future Of War

The Mining of Christian Discontent

It’s never enough, never, never enough. Why is all that we have simply never enough?” Olivia Newton-John

To watch the news these days, you’d think that President Trump’s army of dissatisfied white Christian people is happily moving its agenda forward, but you’d be mistaken. Hundreds of the ear tickling promises made by Trump-the-candidate are off the table or have been brushed aside entirely by Trump-the-President, and people are having doubts about their man. This is most readily expressed in the social media discussions among friends. How long those people will cling to the guy can’t be known, but one important thing is being overlooked by the professional observers: the anger for a revolution against the status quo that Donald Trump originally tapped remains unsatisfied. This is only going to get worse. Victims of a film-flam man aren’t likely to buy in again, but that anger is still festering.

My father was a factory worker in the furniture industry in Grand Rapids, Michigan. He operated a router, cutting the same piece of wood for the same furniture over and over again as part of an assembly line. He was a working man and a Democrat of the Adlai Stevenson brand. My father simply could not vote for Republicans, because they represented the wealthy, including the boss, the owners, the managers, all those who got rich on the backs of others, especially labor.

At the annual company picnic, the children of employees were each given a silver dollar, and it was a big deal for all of us. They were heavy and big, and they made our eyes pop. However, those shiny coins were also emblematic of the reality that the people carrying the bags full of them were the overseers, and we, as recipients of their largess, were not. When you hold a big silver dollar in your little hand, the mind wanders to what it might be like to hold two. Or three. Or more.

“Then I saw that all toil and all skill in work come from a man’s envy of his neighbor.” Ecclesiastes 4:4 ESV

My father even disliked Gerald Ford, the local boy who became President in the wake of Watergate. Ford came from East Grand Rapids, considered the other side of the tracks from our modest means. The idea that the haves should govern the have-nots is straight out of the colonialist playbook, the outcome of which is only good for the conquerers. I think my father knew that, and it’s one of the things that drives me in my old age. I believe that the people can rule themselves and that the net makes this possible.

But amazingly, disgust with the rich is now gone from our culture. It’s been replaced by envy and the dangled carrot that liberals have robbed you of your chance at the good life through the tyranny of the minority. All you have to do, the carrot reminds, to get your share is vote against the troublemakers. This forms a fascinating paradox for the people who elected Donald Trump, because there simply aren’t enough bodies in the one percent to elect a candidate anywhere. You must have working class people included, and that remains the biggest mystery of the Trump phenomenon. How do you get people like my father to vote WITH those above you in every status measurement?

Television reality shows pay their stars well, so even “realities” like the Jersey Shore, a Louisiana swamp, or a small town in rural Georgia are skewed because everybody seems to have money. Then there are the Kardashians and other famous families, the Housewives of wherever, the Sharks, the Bachelors and Bachelorettes, and the bargain hunters who always seem to hit it big. Endorsement deals featuring reality show “celebrities” create a wannabe sub-culture that mimics the wealthy in ways that contribute to the envy of our neighbors. How much of the debt in our culture comes from young people trying to emulate those they see on TV or online? Johnny has that car, so why not me? This is the self-centered cultural core that we explored at The 700 Club to raise money and channel this discontent to the Republican Party. It’s all in my book, The Gospel of Self: How Jesus Joined the GOP.

Envy unsatisfied easily becomes stored anger.

And the problem with anger is that it can redirect energy away from truth. Resentments always color one’s existence, because the narrative can only present a skewed reality. Resentment also burns the insides. The revenge we seek by remembering, which we intend for the source of the resentment, has nowhere to go except inward. We end up beating ourselves with the two-by-four intended for someone else. We paint ourselves as victims who deserve better, but the best a victim can do is survive. Those willing to let go and embrace life, however, are free to win.

The paradox of prosperity is that discontent increases with opportunities for acting on it.

Despite the election of Donald Trump, that anger is still throbbing in the hearts of the working class, white Christian mid-Americans that supported him as an agent of change. What he’s changed mostly so far is to switch the welfare of the poor to the welfare of the rich, making rules that benefit the rich, so that they can be richer. The jobs won’t show up. The promises he made to that disgruntled heart of America won’t be fulfilled, and the real revolt lies just around the corner.

My hope is that somebody will come along someday with a message that points to the Bible’s categorization of the rich as “oppressors” and opens the minds of middle America to the possibility that perhaps God isn’t a Republican. The reason I’m not optimistic about this is that these people aren’t driven by reason; they’re driven by faith.

Any person who will dance and kick with arms raised in church, speak in tongues, fall to the floor “in the spirit,” lay hands on the sick for healing, and generally give themselves over to a public display of emotional worship can easily be convinced to step outside reason on matters of conscience. The mind is a fertile field when opened by extreme forms of worship, which is why it most often comes before the message in church. Sixties rock superstar Jimi Hendrix said in Life Magazine’s October 3, 1969 edition: “I can explain everything better through music. You hypnotize people to where they go right back to their natural state which is pure positive—like in childhood when you got natural highs. And when you get people at their weakest point, you can preach into the subconscious what we want to say.

The point is that the “personal relationship with Jesus” preached by the public face of Christianity has come to represent the gathering to one’s self for personal gain along with a Bible that’s used as a self-help manual from God Almighty. These Americans are not satisfied — nor will they ever be satisfied — as long as they are convinced that they deserve more due to their loyalty to Jesus. As George Carlin would say, they’re “out where the busses don’t run,” a place where reason is a mile wide and an inch deep. Donald Trump tapped their inner disillusion with promises he would never be able to keep, and that is only going to turn up the heat on their anger.

The press would be smart to understand that this battle has only just begun.

Just the facts

Dragnet’s Sgt. Joe Friday

The principal assumption of modernity – the human era governed by logic and reason – is that there is an attainable objectivity when it comes to facts, even when applied to historical narratives. This is arguably false, however, when the postmodern practice of deconstruction is applied to any event or occurrence involving multiple narratives. It is perhaps the single most disruptive force of the current era, for a networked citizenry is able to seek out, create, and approve its own narrative while rejecting that of any self-serving hierarchical authority. The election of Donald Trump as President in 2016 was, in part, a reflection of this, for Americans find themselves in a season of questioning facts presented by any group through one-to-many (mass) media, including that which is highly political. Even the top-down messaging from the President of the United States to the citizens of the nation is becoming less and less “factual” with the citizens’ ability to deconstruct any presented narrative.

I view this as a good thing; many others don’t. It would be quite foolish, of course, to assert there are no “facts” in life, but those that drive narrative establishment are fewer and father in-between than you might think.

The 2016 presidential campaign brought to light purveyors of “fake” news, those websites disguised as news websites with deliberately false reports designed to gain pageviews without a conscience. More than for purely economic gain, these sites exploited the zeal of mostly right wingers who were motivated to pass along their lies via social media. One can argue the degree to which such false information influenced the election, but it certainly wasn’t zero. The term “fake news,” however, was too catchy for conservative commentators to ignore, so – in a remarkable feat of doublespeak – they simply applied it to their long time straw man, the so-called “liberal press.” This is the most dangerous leftover from the feast that put Mr. Trump in the White House, and it threatens every single one of our liberties. Since the birth of the Fourth Estate in the French Revolution, the press has served as a check on power in Western Civilization. They did not become such by pleasing the status quo, and this was a given for many centuries. To successfully label the watchdogs as “fakes” through political hackery is a result that could only come from the strategic use of propaganda.

Liberal political bias so dominates the mainstream press, the thinking goes, that it requires a deliberate conservative balance. This is a clever lie that I was partially responsible for spreading during my work as executive producer of The 700 Club in the 1980s. It’s a lie, because it presupposes that whatever we’ve historically known as “the news” is, in fact, politically motivated at core and therefore requires – no, demands – a corrective or “balancing” political response. The mind that drives President Trump’s strategies, Steve Bannon, repeated his description of the press as “the opposing party” in his appearance at this week’s CPAC (Conservative Political Action Committee) conference.

White House chief strategist Steve Bannon mocked the media for how it “portrayed the campaign, how they portrayed the transition and now they’re portraying the administration,” saying “it’s “always wrong,” during Thursday’s speech at CPAC …

… Last month, Bannon told the New York Times, “The media here is the opposition party,” adding, “They don’t understand this country.” The former Breitbart executive and other Donald Trump surrogates have been combative with the media, often calling CNN “fake news.”

This is a political talking point and nothing more, The problem is that conservatives have hijacked the brand “liberal” and redefined it to suit their wishes, They’ve framed the press into an indefensible corner, a false hegemony that requires more than denial to escape.

The truth is that while “the news” may indeed cover politics, it cannot be political at core, for the proper word for that is propaganda, the toy of the public relations industry, not journalism. Granted, there has been a destructive blending of the two over the past 100 years, but there are a great many journalistic enterprises that remain untainted, and they are nearly all newspapers. Ethics matter in journalism, and I say that as a former ethics professor. The First Amendment, which gives the press a unique liberty, requires self-policing. Speech may be free, but consequences, economic or otherwise, are not, and no journalist in her right mind would dare venture beyond ethical protections. This is why newspapers created the editorial page, where leaders and members of the community could express political views based on “the news.” As one who has practiced journalism for over forty-five years, I can state emphatically that there is no liberal conspiracy or political slant to the news. By definition of the word “news,” what is considered news is, well, new, and by that measure, one could accurately state that “the news” is progressive by design. But that does not make it political, and therefore, a political response isn’t justified whatsoever. This is my beef with so-called “right wing news,” for it was created as a political response to the mainstream press, which makes it false by definition. There is no such thing. Its purveyors are living an illusion, and its followers are a mislead group, for the very best one can say about it is that it is propaganda disguised as “the news.”

As it exists today, this group has little regard for facts and has partially fueled the rise of the postmodern culture’s desperation to find, for themselves, order within the chaos that threatens their peace. The mainstream press is astonished at being labeled “fake” or Bannon’s “opposition party” and doesn’t yet have a strategy for fighting the label except to deny it. They cling to the long-established assumption of “objective historical facts,” while the social engineers on the right argue for alternative meanings. While I believe this is all quite necessary for our culture’s advancement, we’re going to have to eventually agree on this business of facts. Rather than addressing ignorance in productive ways, we’re hung up on yelling at each other, although I believe this will pass eventually.

Even arguing the opposite – a “distortion of objective historical facts” – is committing the same error of reason as relying on those same facts in one’s arguments. Those who do are trying to make a case for said facts without evidence. They are merely attempting to make an inarguable argument over often highly questionable assertions they are trying to prove, and it doesn’t work anymore, because people can make up their own minds with just a little research. The idea of objective facts has served our Western culture well, because modernity refined the concept of top-down rule based on this assumption. If the rulers said it was fact, it was fact. It doesn’t matter if the hierarchy is dictatorial or democratic, for both ultimately rely on the power to control narrative in matters of fact. When such hierarchies are revealed as self-serving, however, those on the lower rungs are free to question the narrative or narratives that gave the top its authority in the first place.

What Donald Trump represents is the figurehead of one of these deconstructions, which is reasonable and understandable. Many Americans view their current circumstances as the chaotic fruit of those despicable liberals in charge who always act in opposition to the best interests of their conservative thinking. This would be completely acceptable in a postmodern universe were it not for the false assumptions that created its propagandistic narrative in the first place. Postmodernity doesn’t “replace” modernity, and that’s the problem. One does not give up his ability to think and reason simply because participation and experience suggest otherwise.

The postmodernist may discard historical narratives in her quest for truth, but she must in the process investigate the facts that the authors used to create the narrative in the first place. This is the proper role of deconstruction, for one may reject the conclusions of her predecessors, but she may not do it at the expense of truth, whether objective, absolute, or chaotic.

Facts, we must always remember, do not exist solely to create order, for order, as Henry Adams so brilliantly put it, “is the dream of man,” while chaos is the reality of nature. Therefore, the postmodern mind embraces the idea of factual chaos, while the modern mind must consider such as functionally unreasonable. Thusly, the right wing narrative is as false as the left wing narrative, because neither represents the entirety of chaos. Time and chance do not suit the modernist mind, but these are part and parcel of the postmodern reality and beyond.

Upon consideration of the above, the modern mind will default to its versions of absolutism and especially the nature of expertise that is gleaned from an educational system designed to promote the hierarchy. This boxlike structure rejects anything outside as undesirable and attaches labels that dehumanize through mockery and disdain such people. This includes the “liberal” moniker, which has been defined over the last thirty years as anyone or anything that wants to take away what one has or prevent one from getting what they believe they deserve. It’s neat. It’s simple. And it’s also utterly self-serving, for the hierarchy must protect itself at all costs. Anything else is assumed chaotic, and chaos is never to be accepted in the governance of humans, even though John Wycliffe wrote upon completion of his common English language Bible, “This book shall make possible government of the people, by the people, and for the people.” Wycliffe knew that an internal governor was preferable to an external governor, because humans are so easily drawn away through self-centeredness, especially those with power over others.

The real American dream is self-governance, and without it, there is only the nightmare of the bayonet.

Donald Trump is by no means the end of this cultural shifting, but he is quite likely the beginning. For those of us in the trenches of life, we must do three things that are quite necessary in order to assure a bright future for our progeny.

First, we must protect at all costs our ability to freely connect. The web is open, for example, but Facebook is not, and this will drive darknet and backbone development in the decades to come. Net neutrality is the most important issue facing our culture, but most people don’t even know about it, which will enable corporations to steal the net from us. This will favor the haves, and we will be worse off than before.

Two, our day-to-day activities must include the recognition of narrative in those with claims of truth, any truth. This will be a challenge, for the education must begin with children. It is, however, an opportunity for someone. The dream that if we just work hard and keep our noses clean, we will be rewarded is a self-driven illusion of the ruling class, the only ones who really reap the rewards of a satisfied, lower-class labor force.

Finally, we must prepare ourselves and our children for an era of work very different from our parents. They’ll probably work at home or a home office of sorts. That means space, tools, a stout internet connection, and privacy. I agree with Mark Cuban that creative expression – and especially the ability to interpret data and provide creative analysis – is the job skill that will be most coveted downstream and especially in the near future. If you’re going to opt for college, move basic liberal arts to the top of the degree list, but it would also be useful to consider options outside college that will stretch the creative mind.

In essence, I view all of this as a necessary evil that we must get beyond. My entire life has been lived in a growing slough of bull crap, and humanity – free humanity – will never reach its potential in such muck. Life is certainly hard enough without being forced to trudge through the senseless nonsense designed to trap us all forever at the bottom of order’s pyramid.

Let chaos reign, at least for awhile.

The Big Lie of Mainstream Fake News

A supporter gestures at the press as Republican Presidential nominee Donald Trump addresses supporters during a campaign rally in Cincinnati

Rush Limbaugh and other right-wing political commentators are now making mileage with the absurd delaration that the mainstream press is “the real fake news.” As a group, these political arguers have long been uniform with the claim that the mainstream press is “liberal,” but this new meme takes that a step further by proclaiming that nothing from the mainstream can be believed, because “they just make it up.” (Limbaugh) This is a textbook example of blaming the messenger for the message delivered. However, the press is not blameless in its failure to properly investigate some of the messages it carries. Welcome to the new world of professional journalism.

It was nearly fifteen years ago that I first began describing the rise of blogs and blogging as a response to the falling lack of trust in the American press. This was a clear harbinger of something really wrong with the function of America’s Fourth Estate. Nearly every year since, we’ve seen Gallup research produce record-setting lows in press trust among Americans – it keeps getting worse – and one of the most important takeaways from the election of Donald Trump is that the press has now become nearly irrelevant when it comes to influencing culture. Each press entity is now simply another node on the aggregated information superhighway.

We need to go back to the nineties to better understand this, for the truth is it goes back that far, back to the early days of the web and even before that. Let’s be clear, geeks invented the web, not news people. A key part of this invention was the method of communicating, which was real time and in reverse chronological order, also known as blog presentation. It is the basic form of all social media, too, and it could have been the media’s.

Dave Winer

Dave Winer was the real pioneer in all of this, and his “Scripting News” remains the longest running continuous blog on the entire net (1997, although its roots go back further). The biggest blunder in the collapse of media today is the refusal of so-called “professional media” to adopt the communications concept associated with networked humans – simple blogging software. This allowed other people – those not associated with contemporary “media” – a voice in the public square that was never there before. The demand for this voice has been incredible, for those who were silenced by the information gatekeepers of the time were suddenly able to object publicly to that silencing. One simply cannot comprehend the mess that the press finds itself in today without accepting this, because blogs and blogging were a reaction to the narrow perspective of the professional news media. A blog is a simple content management system, which can be – and is – used to run “news” websites beyond the information mainstream. They are, in fact, now tributaries to that main stream, and this genie will never return to its bottle.

There has been no end to the analysis of the failure of the press since the election, but I’ve yet to hear anybody say, “You know what? They’re right. The public is right. We blew it, and we need to get off our pedestals and admit it.” The right is now peddling the claim that the mainstream media is the real “fake news” with which we ought to concern ourselves. In so doing, these political hacks are securing for themselves the self-serving position that THEY are the real arbiters of truth, that THEY are the fact-checkers, that THEY are deserving of trust, and that THEY are the media that matters. The claim is made easier by the refusal of the press to operate in any meaningful way beyond its hierarchical norms, so the reaction of distrust continues the same as it has for the last forty-plus years. The claim of mainstream fake news would be laughable were it not so dangerous, because right-wing media is political propaganda by default, while the press has traditionally been led by curiosity, skepticism, a check on power, and an ethics code that prohibits such nonsense. Those things don’t matter in a world where perception is reality.

Moreover, the imagination of the right wrongly creates a left-wing conspiracy, one which includes the ludicrous notion that the mainstream press functioned as a part of Hillary Clinton’s campaign team. The convenience of this claim goes unnoticed, because the right is using it to justify whatever political claims it chooses to make for itself, including those listed above. After all, if it’s acceptable for the liberal media, then it’s “acceptable that we do it too.” The problem, of course, is that the claim that the press was a part of Mrs. Clinton’s campaign – hence, “we can be a part of Donald Trump’s campaign” – is a logical fallacy, even if the press is tilted toward the progressive. One is entirely political; the other is reporting the news. That reporting may be utterly bad, but it isn’t even loosely organized, as these right wing political commentators would have us believe.

However, let’s admit that being partially biased is a bit like being partially pregnant, so a little goes a long way. This is not to suggest that there’s a vast, left-wing conspiracy underway within the press, because there’s no need for such coordination when the very definition of news pushes media to the left. If it’s progressive, it’s news, because new concepts are, well, new. The job of the press is to run it up the flagpole for reaction, which is always the second-day lead. Conservatives react defensively, and so the idea presented almost always advances. There’s nothing “fake” about it, although it is certainly progressively biased.

The problem is that the press doesn’t see this behavior as biased, so there’s no need to provide any differing narrative. It really is biased, however, and that’s why we were so easily able to provide evidence of it during my days at The 700 Club in the 1980s. Before Fox News, there was CBN News. Both are utterly political responses to the liberal drift of the country that the press plays a natural role in developing. But to claim it is fake? That requires a level of deception not before seen in our culture, one that will reverberate deep into our future.

Who even today, for example, will argue to an unbelieving people that the term “conservative” is no longer appropriate to describe the extremism of the Republican party? The GOP is now so far right that it more resembles the Nationalist Party, one that is merely a breath away from Facism. Who will be the acceptable critics when the press that represents the new right continues to lead the public deeper into totalitarian responses to legitimate questions? This is the behavior of those who will do and say anything to destroy any group they see as hostile to their agenda, and that is the very definition of totalitarianism. Who will fly the warning flags that were put in place by our Founding Fathers to guard against autocratic rule and assure liberty? If constitutional questions are dismissed as fake news, then we, the people, are without hope against the ruling class.

Milton: “License they mean, when they cry ‘liberty.’”

 

EDITOR’S BONUS HEAD SHAKE: Rush Limbaugh actually states that his commentary is satire.

Journalism’s “post-truth” era

ChaosThere has been much public weeping and gnashing of teeth by professional journalism observers in the wake of the industry’s (is it an industry or a trade?) loss in November with the election of Donald Trump. “Journalistic handwringing” has become one of my favorite current phrases. Everybody has their opinion about what happened that resulted in the press discovering it was far removed from the everyday people who make up the interior of the U.S. I’ve expressed my views, but I want to think out loud today about the latest revelation of the journalism world – that we’ve entered the “post-truth era.”

What exactly does post-truth mean? The Oxford Dictionary made it their 2016 “Word of the Year” and defined it thusly: “relating to or denoting circumstances in which objective facts are less influential in shaping public opinion than appeals to emotion and personal belief.” I think this definition serves journalism well, for we’ve already agreed that “transparency is the new objectivity.” Objectivity, it seems, was never really objective and hasn’t been since Creel Committee social engineers first wrote of “Manufacturing Consent.”

However, “post-truth” is terribly misleading as it relates to what’s happening beneath it, and that is that we’re on a learning curve for a new cultural era in the West. It’s not “post-truth;” it’s post-modern, which means we cannot rely on any single, top-down historical narrative anymore. I’ve been following this and reporting on it for fifteen years. Here are thoughts I expressed in an essay from December of 2002:

The digital era, created by the logic of a modernist world, has done far more than simply empower young people with knowledge. It is the force accelerating an enormous cultural shift and leaving broadcast news organizations in a very fragile position. Like Dorothy, Pomos have cast aside the curtain and revealed the Wizard for what he really is — a profit-motivated entity that they believe has fooled people for decades.

I’ve been predicting blowback against this the entire time I’ve been covering the beat, and the election of Donald Trump is certainly the fruit of this cultural shift. Why? Because we’re all deeply frightened about what it means. The uncertainty scares us. We feel unprepared. We stand before progress, as Henry Adams did in Paris over a century ago, when he wrote, “Chaos (change) is the way of nature. Order is the dream of man.”

So it isn’t really “post-truth,” because truth has historically been determined by those with the power to decide what it is, and that power (knowledge) is now being spread horizontally. The web itself – with its associative links – is constructed to function as a machine of deconstruction, the postmodern practice of slicing grand narratives to pieces in order to reveal the biases therein. In the end, the truth of history is revealed for what it really is: the subjective views of the writer, and we’re going to have to get used to something different. We’re going to have to start thinking in terms of multiple narratives and do our best to find information regarding each, so that we can decide for ourselves which is more believable and why. That’s why I say we’re on a learning curve that will be fraught with mistakes along with discoveries. Can we exist in such a world? We have no choice but to accept, study, and learn.

For example, someone recently asked me for “objective resources” on the Middle East, so that they could study points of view other than purely the Israeli narrative. I responded that there are virtually no “objective resources” anymore, and that the best we could do regarding this particular issue is include Mondoweiss in our daily news reading. The slogan of Mondoweiss is “Bringing the news to you that no one else will,” and it is serious journalism that offers alternative views – those outside the Zionist propaganda machine, hasbara – so the people can explore multiple narratives and be better informed. This is what “news” will be in our postmodern world, and we’ll all be much better off for it.

We are most certainly in a culture war, but this one transcends right versus left. Those two terms have become largely meaningless as they battle it out for supremacy throughout the land. It’s really modernism versus postmodernism, logic and reason versus participation, top-down versus horizontal, and it will change the world forever.

It has already begun.

Who writes the history in a postmodern world?

Slate Image

Slate.com Image

As the American press attempts to deal with its devastating loss of authority in the 2016 presidential election process, it might be useful to review one of its most important, albeit self-assigned roles: creating the “first rough draft of history.” The job of writing history in an era where there is no governing narrative is going to be very tricky, as this election has proven. There is no single explanation of what happened, for each “side” has its own narrative. This is going to increasingly be the case, because postmodernism rejects grand or meta narratives as self-serving and biased in favor of, usually, the ruling class.

“The rich man writes the book of laws the poor man must defend.” Ricky Skaggs

Let’s review: We entered the postmodern era as the internet came into being. Thus, the mantra of Western Civilization is shifting from purely “I think and reason, therefore I understand” to more of a “I participate, therefore I understand” theme. Power is shifting from top-down to horizontal, and this will continue for many hundreds of years. Its end will likely not be dystopian, unless the priesthoods losing their power and control get really ugly. Then, who knows? Meanwhile, and especially for a man of my age, the conflict can be pretty entertaining. Civilization can seem quite unpleasant, uncivilized, and chaotic to those stuck on the modernist bus, where order and equilibrium provide the juice for the drive train.

One of modernism’s beacons of glory is Colonialism, humankind’s grand venture into conquest – often in the name of God – to acquire land and its resources in order to increase the wealth of the conquerers. Colonialism, it turns out, is a special kind of enslavement, for colonies are forced to submit to those who hold the power, and a big part of that power is information – the grand narrative that justifies and maintains the conquest. In order to be in charge in a top-down government, whether democratic or totalitarian, the top must control that narrative. If you’re sensitive to it, you can actually witness such attempts as they happen, and these are even more evident as modernism slowly slips away.

My favorite conservative, William F. Buckley, Jr., once said, “History is the polemics of the victors.” which was his version of the old axiom, “In war, the winner gets to write the history.” This served well in the top-down era from which we’re exiting, but it won’t suffice at all in the future. That’s because history – true history – is an ongoing, ever evolving and complex narrative, one that is highly suited to a connected universe. In the deadline-driven era, it was necessary for the press to provide a finished product for consumption, even if it was just a “first rough draft.” Thanks to hyperlinks and connectivity, however, we’ve no need to summarize and package anymore, for life presents itself as an on-going and chaotic mystery, even though it’s subject to the laws of seasons. Nothing “natural” exists in draft form, finished or otherwise; it is merely one, long, ever-evolving, chaotic mess, while we work our butts off trying to put everything into digestible forms of order.

The history book – with its beginning, middle, and end – will be replaced by search and living links, for the stories that comprise human existence never really conclude; they simply branch off and evolve. Our access to that never ending story won’t require packaging, for the story will supplant the package on the value chain of knowledge.

Essential to order is the myth of objective or absolute truth, the idea that foundational elements of life are set and therefore cannot change, an idea that includes grand narratives, often in the form of religious tenets and beliefs. These, however, fall apart upon honest deconstruction, for somebody always gains while others lose. Therefore, grand narratives are always a zero sum game. The total is the sum of everything. Postmodernism challenges the authority of this by deconstructing narratives to a point of conflict, and this will form a new understanding of history in the centuries ahead.

The best illustration of this today is an examination of the hot button word “terrorist” and how it is used for propaganda purposes. One man’s terrorist is another’s freedom fighter, and we cannot resolve this to everyone’s satisfaction as long as both sides are a part of an ongoing narrative, the moving target that I’m calling postmodern history. The ruling authority would have to dismantle our ability to connect – and with it, our organized public disagreement – in order to stake its claim of terrorist or freedom fighter. Hyperlinks provide access to multiple points of view, and that cannot be tolerated by those in charge (the top), for we might then agree with the opposite of what the ruling authority is asserting. The postmodern world is immune from this, and one day in the distant future, we will be our ruling authority. The mischief potential of top-down authority is simply too great to be forever sustained by those requiring a special wool to pull over eyes educated to see.

Oh there are plenty of people trying today to interfere with this natural flow of civilization by demanding control. The best example is the Zionist government of Israel, a country where control of the narrative is essential to maintaining the status quo. Despite being only one side of a multi-dimensional and multi-directional overarching Middle Eastern reality, the Israelis are especially good at controlling the world’s view of their geopolitical nightmare. The greatest evidence of this is the way the government is approaching social media by defining disagreeing posts as “incitement” against them and demanding private businesses such as YouTube and Facebook remove those posts. This is trying to control the narrative in the first degree, but it’s merely a form of global censorship. It cannot be sustained, for the forces against it cannot be controlled in our increasingly postmodern world, and it would be much healthier, if we all agreed on what’s taking place in the Holy Land in such a way that the narrative was more inclusive.

I realize many will view my statements as vast oversimplifications, but the vision presented here is available to anyone who’s paying attention at the macro level.

We can either participate in the evolution/revolution or sit back powerless as others do it for us.