Captioning YouTube videos – a big YES!

Google announced this week that it is adding capitoning to YouTube videos, and this is a very big deal for everybody. Using its own technology, YouTube will create an English script from the audio of videos and make that available for the hearing impaired. In addition, those who have the text of the audio available can upload it in a separate file, and YouTube will add it to the video.

The play is being positioned as a way to help the hearing impaired enjoy YouTube, but there’s another huge upside to this: it will dramatically enhance search capabilities on the video giant. Already the world’s second-largest search engine, this move will only strengthen that position for YouTube. Text associated with videos on YouTube will also have the secondary benefit of boosting search engine optimization with Google (or Bing, or whatever), so it’s incumbent on those who are smart enough to already be using YouTube to start uploading text files as well.

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