Bridging advertising between on and offline

Online Media Daily:

TWO-THIRDS OF CONSUMER MAGAZINE WEB sites run ads from marketers that don’t also advertise in the print editions, according to a recent study by magazine publishing group International Federation of the Periodical Press.
The article shows how the magazine industry is evolving to a multi-faceted advertising stategy, something all mass media must do as the Web increasingly becomes the place to be for consumers.

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