Branded readers in the news

Steve Rubel at Micropersuasion writes:

The LA Times has launched a branded RSS news aggregator in partnership with Consenda. You can find it here, however the service is invitation-only right now. The launch comes on the heels of the Guardian’s RSS newsreader, which like the LAT is also called Newspoint. PaidContent reports the Guardian has started offering Newspoint as a test download for about 250 users.
It’s nice to see these folks picking up on the idea of branded RSS readers. While the general public is still largely unaware of RSS, it makes sense for local media entities to offer branded readers. Why? It spreads the message of RSS while giving the media entity a place to run ads. I wrote about this in The Business of R$$.

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