Borrell: Huge online ad increases at the local level

Borrell Associates is projecting that local ad spending will increase a 46% over last year, more than twice the growth rate for all Internet advertising. You can obtain both the Executive Summary and a list of projections by market by downloading a zip file here.

The significance of this report is that it targets individual markets. Most of what we hear about is on a national level, while broadcasting works locally. Important stuff.

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