I was going to write about this today, but Ed Cone has done such a good job on his wonderful blog that I thought I’d just share it here:

“The biggest fear is an uncontrolled message slipping out.” Why ad agencies are scared of blogs, in the NYT.

Must. Maintain. Control.

I don’t want to be controlled. That’s why I don’t like your crappy ads.

Ed’s right, and it’s why the bottom-up new world is such a threat to every institution that uses mass marketing to maintain that control.

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