BloggerCon II: The advancing wave

BloggerCon II: The advancing wave.
Thanks to the beauty of live streaming, I was able to eavesdrop on BloggerCon Saturday, and I thoroughly enjoyed the sessions. Hats off to Dave Winer for another excellent event.

My award for the most recognizable voice (an old broadcasting bias) goes to Jeff Jarvis. His wit and his passion always come through, and I think he did a great job hosting the “blogging as business” session. The New York Times chose the business session (of course) to highlight for an article on BloggerCon.

Mr. Jarvis, who led a discussion on blogging as a business, has been watching all the ways that bloggers have managed to bring in a buck. Some bloggers have made money by selling books, T‑shirts or CD’s on their sites. Some have tried selling access to individual articles or content through micropayments (99 cents for a poem, for example). A very few, like Andrew Sullivan, have made tens of thousands of dollars simply by asking for donations from loyal readers.

But the most talked about route to profit was selling advertisements that pay by the month or by the number of blog visits. Boing Boing (, one of the most popular blogs on the Web with its musings by four freelance writers, is considering adding sponsors as a way to offset its server fees of about $1,000 a month.

My thoughts on business: I blog for many reasons. As a creative person, I find that it fulfills a need in me to express thoughts that are constantly drifting through my mind. My background allows me to see into two different worlds — broadcasting and the Internet — and write about convergence. Blogging gives me a voice with which to promote my consulting business, but another reason might surprise some: the discipline of daily blogging helps crystallize my business thinking. The research required to do the “job” helps keep me on the cutting edge, so making money off blogging is really a secondary, albeit wishful, thought.

As such, I’m free to explore and write with impunity, and that is a currency that transcends money to me. Moreover, as a student of Postmodernism, I view the Internet a bit differently than many of my blogging contemporaries. I don’t view the so-called “A‑list” as something to be coveted, because reach/frequency really misses the point of the Web.

Back to BloggerCon. Most of my favorite bloggers were there, and I especially enjoyed the “blogging as journalism” session hosted by Jay Rosen. Much has already been written about it.

Jay’s own thoughts

Betsy Devine’s Top Ten Quotes from the discussion

Speak Your Mind


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