Being a part of the “somewhere else”

Every once in awhile, a simple statement in an article leaps out and grabs the throat, hollering “truth!” I found one in an Ad Age article about why newspapers are shutting down their business news sections:

Said veteran newspaper-industry analyst Ed Atorino, of Benchmark Capital: “You do get a story once in awhile about a local storeowner or a closing or something, which you might miss, but most of what’s in those sections is rip and read [wireservice copy],” he said. “With all the business news on TV and the internet, the consumer is getting it someplace else.”

This is the nut of the problem for us in all forms of local media. Unless we’re a part of the “somewhere else,” we’ll simply continue the downward slide to irrelevance.

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