Attention broadcasters! Here’s how it’s done.

My business partner Steve Safran and I are often asked to demonstrate models of what “works” in terms of online television. Here’s a terrific model that came back into my focus during the CompUSA business: CNET TV.

CNET TV

This is a terrific model of online television. CNet knows its audience and serves them original programming in a slick environment that is filled with choices and extremely user‐friendly. No “repurposed” video here; it’s all customized for the niche they serve.

And I’ll tell you what, it’s pretty darned good, too.

Comments

  1. http://! says

    very cool, but where’s the 7 day forecast? the coupons? mgmt. bios? and those :30 pre‐rolls i read that i prefer?

    still needs some work.

  2. http://Thomas%20Jefferson says

    Don’t forget the Mount Rushmore of anchor heads!

    .…Must .…have …branding!!!

Speak Your Mind

*

This site uses Akismet to reduce spam. Learn how your comment data is processed.