For the first time since we embarked on a pure Media 2.0 strategy for audience development at WKRN-TV in Nashville, aggregate traffic to the station’s 19 blogs last week exceeded traffic to the station’s primary Website, wkrn.com. This means the station has doubled its reach and created niche “businesses” in the market at the same time.
Two of the blogs are aggregators, and the rest are run by various departments (weather and sports), anchors, and niche (beat) VJs.
I’m very proud of Mike Sechrist, Steve Sabato and the whole gang at this progressive station, and as George Peppard used to tell The A-Team, “I love it when a plan comes together.”
Well said, Rex.