Andrew Sullivan shocked observers yesterday by announcing that he was leaving The Daily Beast to go out on his own, charging a nominal $20 annual fee for access to his Daily Dish blog. This is both affordable for readers and so far quite profitable for Sully ($333k in first day). There are many excellent observations out there on this (Dean Starkman, Mathew Ingram, and others), so I won’t bore you with repetition. I simply want to point out a couple of things about this.
A whole lot of people are trying to call this a paywall or a “meter” similar to those of the newspaper industry. While it may appear that way on the surface, Sully is also providing — at no charge — a full RSS feed of everything that he writes. You may have to pay some small sum for reading the Daily Dish at the Daily Dish, but if you subscribe to his RSS feed, it’s free-of-charge. This demonstrates an understanding of the Web that few in legacy media would or even could bring themselves to repeat, but it guarantees that Andrew Sullivan will always be part of the conversation, which is every bit as important for a journalist as paying the water bill.
On that matter, Sullivan is employing the laws of 1,000 true fans to support himself and his six employees, and I certainly wish him well. It wouldn’t work for me, however; Andrew Sullivan is an anomaly as a blogger.