“And the horse you rode in on!”

Kara Swisher does a wonderful job of translating Google CEO Eric Schmidt”s op-ed piece this week in the Wall St. Journal.

Google is a great source of promotion. We send online news publishers a billion clicks a month from Google News and more than three billion extra visits from our other services, such as Web Search and iGoogle. That is 100,000 opportunities a minute to win loyal readers and generate revenue–for free. In terms of copyright, another bone of contention, we only show a headline and a couple of lines from each story. If readers want to read on they have to click through to the newspaper’s Web site. (The exception are stories we host through a licensing agreement with news services.) And if they wish, publishers can remove their content from our search index, or from Google News.

Translation: Shut your overstuffed pie holes, you grumbling antiques. You were dying by the cell long before our superior technology arrived to save the day and help you out of your sorry mess. Plus, we toss you all that traffic and you still manage to fumble our perfect pass like the pikers you are.

Google is not to blame for newspapers’ woes, and as I’ve said a hundred times, the more we focus on that instead of tackling the opportunities available via the Web, the farther away we get from salvation.

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